Just Palm CEO connecting brands with African consumers using mobile tech

Tech entrepreneur Patrick Palmi is the CEO of Just Palm, a Johannesburg-based digital marketing agency that's rapidly expanding into other regions.

Just Palm is a mobile marketing and digital media agency which specialises in integrated mobile marketing and mobile media strategies to suit brands across the Continent.

Read: From fixing PCs, to servicing Fortune 500 companies: Meet entrepreneur Tabi Tabe

Palmi was born and raised in DRC before moving to South Africa in 2001 to pursue a degree in engineering at University of Johannesburg (UJ).

He only began learning the English language when he arrived in South Africa and persevered, despite initially struggling to acclimatise.

He says he has always been inspired by his mother's resourcefulness and business savvy while growing up.

Also read: JSE-listed 'Cloud Atlas' helps investors navigate African markets

He transitioned from his IT and engineering profession to a marketing career after seeing the huge potential of mobile marketing, not only in SA but across Africa.

Just Palm was founded in 2009 in order to help brands better understand and access African consumers using mobile technologies.

Palmi explains that Just Palm helps clients integrate mobile content into their media plans, connecting brands to millions of African mobile phone users to advertise, engage and convert them to customers.

I found a gap. There's definitely a need to start communicating better with consumers using mobile technologies.

Patrick Palmi, CEO of Just Palm

People want to be exposed to great content.

Patrick Palmi, CEO of Just Palm

Digital marketing is becoming the most advanced domain.

Patrick Palmi, CEO of Just Palm

I want to tell young black African entrepreneurs out there to not give up. Through pain and failures; just keep on moving.

Patrick Palmi, CEO of Just Palm

The successful agency helps connect several leading global FMCG brands to consumers and has a turnover of R18 million.

Just Palm is expanding to other markets including Kenya, Nigeria, India and the United Arab Emirates.

Visit the Just Palm website to learn more.

Take a listen to him share his entrepreneurial journey:


This article first appeared on CapeTalk : Just Palm CEO connecting brands with African consumers using mobile tech


Recommended

by NEWSROOM AI
Read More
Female-owned AngelHack breaking new ground in tech space

Female-owned AngelHack breaking new ground in tech space

Angelhack is a female-owned tech company that brings together a community of developers creating breakthrough technology.

From fixing PCs, to servicing Fortune 500 companies: Meet entrepreneur Tabi Tabe

From fixing PCs, to servicing Fortune 500 companies: Meet entrepreneur Tabi Tabe

Tabi Corporation founder Tabi Tabe shares his resilient journey of becoming a leader in the tech space, despite facing rejection.

JSE-listed 'Cloud Atlas' helps investors navigate African markets

JSE-listed 'Cloud Atlas' helps investors navigate African markets

Cloud Atlas is a young investment firm that's devoted to boosting investment and growth in African financial markets.

Seola Mashamaite's brainchild 'Mon-Cal' ensures industry equipment up to scratch

Seola Mashamaite's brainchild 'Mon-Cal' ensures industry equipment up to scratch

Meet this inspiring woman who graduated as a metrologist, worked in a calibration business, before starting her own.

How businessman Max Lichaba struck gold with his jewellery company

How businessman Max Lichaba struck gold with his jewellery company

Entrepreneur Max Lichaba built his own empire and is the CEO of Lichaba Creations and several other businesses. This is his story.

Popular articles
Kylie Jenner tries cereal with milk for the first time

Kylie Jenner tries cereal with milk for the first time

Khabazela shares some of the most popular tweets, posts, and videos on 'What's gone viral'.

Hits from the bong (it’s legal!)… then off to work I go?

Hits from the bong (it’s legal!)… then off to work I go?

The consequences of consuming dagga at home and showing up at the office high. Bruce Whitfield interviews a labour lawyer.

Tax ombud to probe Sars – yet again - after taxpayers complain

Tax ombud to probe Sars – yet again - after taxpayers complain

The Money Show’s Bruce Whitfield interviews Adv. Eric Mkhawane, CEO at the Office of the Tax Ombud.

'We can barely enforce tobacco legislation, how will we to deal with dagga?'

'We can barely enforce tobacco legislation, how will we to deal with dagga?'

International law enforcement expert and former Drug Unit Commander Lobo das Neves says ruling opens a different can of worms.

[WATCH] Dad stops baby from crying, Emmy acceptance speech turns into proposal

[WATCH] Dad stops baby from crying, Emmy acceptance speech turns into proposal

Khabazela shares some of the most popular tweets, posts, and videos on 'What's gone viral'.