Tech entrepreneur Patrick Palmi is the CEO of Just Palm, a Johannesburg-based digital marketing agency that's rapidly expanding into other regions.
Just Palm is a mobile marketing and digital media agency which specialises in integrated mobile marketing and mobile media strategies to suit brands across the Continent.
Palmi was born and raised in DRC before moving to South Africa in 2001 to pursue a degree in engineering at University of Johannesburg (UJ).
He only began learning the English language when he arrived in South Africa and persevered, despite initially struggling to acclimatise.
He says he has always been inspired by his mother's resourcefulness and business savvy while growing up.
He transitioned from his IT and engineering profession to a marketing career after seeing the huge potential of mobile marketing, not only in SA but across Africa.
Just Palm was founded in 2009 in order to help brands better understand and access African consumers using mobile technologies.
Palmi explains that Just Palm helps clients integrate mobile content into their media plans, connecting brands to millions of African mobile phone users to advertise, engage and convert them to customers.
I found a gap. There's definitely a need to start communicating better with consumers using mobile technologies.— Patrick Palmi, CEO of Just Palm
People want to be exposed to great content.— Patrick Palmi, CEO of Just Palm
Digital marketing is becoming the most advanced domain.— Patrick Palmi, CEO of Just Palm
I want to tell young black African entrepreneurs out there to not give up. Through pain and failures; just keep on moving.— Patrick Palmi, CEO of Just Palm
The successful agency helps connect several leading global FMCG brands to consumers and has a turnover of R18 million.
Just Palm is expanding to other markets including Kenya, Nigeria, India and the United Arab Emirates.
Visit the Just Palm website to learn more.
Take a listen to him share his entrepreneurial journey:
This article first appeared on CapeTalk : Just Palm CEO connecting brands with African consumers using mobile tech