Humour in advertising is like a gun in the hands of a child. You have to know how to use it. Otherwise, it can blow up on you.— Julia Miller (Comedy with a Human Face)
It feels good to laugh and advertisers hope that this positive emotion will lead to a mental process that tempts a consumer to buy the marketed product.
Does humour in advertising work?
We interviewed Branding and Advertising expert Andy Rice who analyses a few funny ads.
Scroll down to listen to the audio and to watch videos of a few humorous ads.
Humour is very culture specific. It’s very risky and it can wear out quite quickly.— Andy Rice (branding and advertising expert )
NetFlorist is using enormously predictable stereotypes. They use it quite wittingly.— Andy Rice (branding and advertising expert )
Humour works best if it doesn’t have to fight with a lot of rational product information. It works especially well for inexpensive, consumable products.— Andy Rice (branding and advertising expert )