But does it work?

Watch these funny advertisements. Do they work?

Humour in advertising is like a gun in the hands of a child. You have to know how to use it. Otherwise, it can blow up on you.

Julia Miller (Comedy with a Human Face)

It feels good to laugh and advertisers hope that this positive emotion will lead to a mental process that tempts a consumer to buy the marketed product.

Does humour in advertising work?

We interviewed Branding and Advertising expert Andy Rice who analyses a few funny ads.

Scroll down to listen to the audio and to watch videos of a few humorous ads.

Humour is very culture specific. It’s very risky and it can wear out quite quickly.

Andy Rice (branding and advertising expert )

NetFlorist is using enormously predictable stereotypes. They use it quite wittingly.

Andy Rice (branding and advertising expert )

Humour works best if it doesn’t have to fight with a lot of rational product information. It works especially well for inexpensive, consumable products.

Andy Rice (branding and advertising expert )

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