The Times developed a personality bigger than us

The final print edition of The Times newspaper is on sale today.

Early next year, a new digital title called Times Select will be launched, and will be available on timeslive.co.za and sundaytimes.co.za.

Stephen Grootes spoke to Editor of The Times & Group Digital Editor at Tiso Blackstar Group, Andrew Trench, to find out more about the new venture.

What we looking at is really something bold, something that takes the essence of what The Times represented, quality domestic coverage exclusive to that product.

Andrew Trench, Editor of The Times & Group Digital Editor at Tiso Blackstar Group

We will be bringing in some of the big name columnists that have been part of The Times. What we going to be looking at is a mixture of some enterprise journalism and some very strong opinion and analysis.

Andrew Trench, Editor of The Times & Group Digital Editor at Tiso Blackstar Group

Our target reader is really someone who was primarily a print reader and trying to kind of build a bridge for them to use a product that has a familiar feel for them, while also appreciating that we are working with a completely different medium.

Andrew Trench, Editor of The Times & Group Digital Editor at Tiso Blackstar Group

Reflecting on the paper, Trench says the paper found a unique voice.

What was special for me about it is it sort of developed personality bigger than all of us that worked on us. I like that cheeky take on things. Something that was unique in the South African media landscape.

Andrew Trench, Editor of The Times & Group Digital Editor at Tiso Blackstar Group

Trench says the quality of journalism will remain the same.

We choose not to do inferior journalism, there is nothing that is built into the medium of digital that defaults into less quality reporting, that is really a choice that editors and newsrooms make. It is very important that we make choices to sustain proper investigative, meaningful. consequential journalism.

Andrew Trench, Editor of The Times & Group Digital Editor at Tiso Blackstar Group

Click on the link below to listen to the full interview....


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