Film-maker, writer and director Zwelethu Radebe is our South African who’s doing great things due to his recent success in the film industry.
He’s making waves for directing ads like ‘The Butterfly Effect’ – a commercial that was part of a launch campaign for Strongbow. Not to mention his internationally recognised award-winning short film ‘ The Hangman’.
Between making ads and creating short films, Radebe says that his ability to tell a compelling story involves putting a part of himself into the process.
Radebe says that being behind the camera regardless of the capacity is amazing. He adds that the ‘Butterfly Effect’ was a great project that came together with the collaboration of the agency and ourselves.
The idea was that the city is kind of a hustle and bustle. How do we calm people down? How do we make people festive? How do we make people enjoy and savor a moment?— Zwelethu Radebe, film-maker, writer and director
Radebe says that when they dropped those 8000 seeded paper butterflies, there was this sense of beauty in the concrete jungle.He adds that it was a beautiful spectacle to watch.
I wrote the ‘Hang Man’ story in 2011 and made the film in 2016 says Radebe. He adds that the award-winning short film was released in February 2017.
In counting we’ve won 11 awards internationally.— Zwelethu Radebe, film-maker, writer and director
Listen to Radebe's journey in the audio below...