ShapeShifter

Meet James Fisher, Snakeboard inventor and South Africa’s leading shipbuilder

(Click here for more from Bruce Whitfield's "The Money Show".)

(Click here for more "ShapeShifter" articles such as this one.)

James Fisher is the CEO of Nautic Africa, a leading shipbuilder and maritime service provider.

James Fisher founded Nautic Africa in 2008 without a cent; today it has an order book of over R600 million and no debt.

James Fisher’s Nautic Africa recently delivered the first of four armoured vessels fitted for weaponry to a Nigerian customer.

James Fisher is the inventor of the Snakeboard, which was listed on the London Stock Exchange.

Before Nautic Africa; James Fisher manufactured GT40 and Shelby Cobra race cars.

Scroll down to listen to (or watch) the interview for more detail.

My entrepreneurial flair started after school in a desperate attempt to earn some money.

James Fisher, Nautic Africa

Snakeboard was my first successful invention. The goal was to create something that could make a million. The breakthrough was that it enabled you to go up a hill. We had so much fun! It took on a life of its own. It’s a product that pulled us through. I was trying to create wealth offshore with the Snakeboard; so I moved to the US and we listed in the UK. My adventure with the Snakeboard ended when I decided to return to South Africa.

James Fisher, Nautic Africa

Nautic has grown over a hundred percent every year. We’ve created an industry that, largely, didn’t exist in this country.

James Fisher, Nautic Africa

We are unashamedly Africa-centric. We understand the maritime conditions all over Africa.

James Fisher, Nautic Africa

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