Small Business Focus

How to start an online business and common mistakes to avoid

Starting an online business is an attractive proposition for the would-be entrepreneur as capital needs can be far lower than going the traditional route of “bricks and mortar”.

You can also potentially reach millions of customers around the world.

Having said that, it’s by no means easy to successfully start and run a business online.

We interviewed Justin Spratt, CEO of digital marketing agency Quirk, who talked about starting an online business as well as taking your established business online.

Scroll down to listen to the audio.

Creating an online business requires a great user experience. You also have to get the logistics right. Firms such as Parcelninja can help you with this.

Justin Spratt, Quirk CEO

You’ve got to learn the strategies for ranking well on Google. If your service delivery is good, people will comment online and Google will push you up its rankings.

Justin Spratt, Quirk CEO

Every business should have an internet presence. I have never come across any business that shouldn’t be online, especially small businesses. It’s very cheap to get online.

Justin Spratt, Quirk CEO

About 70 percent of people who search with buying intent on a cellphone ends up doing so.

Justin Spratt, Quirk CEO

You must understand Google Analytics if you want the “Google juice”. But to get online is very simple. You can get there in a couple of hours. Then, however, you must work at it to be effective.

Justin Spratt, Quirk CEO

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