chauke-1jpg

Sylvester Chauke Opinion: Hello Slayteen

So yes, we have seen it come as expected – Instagram’s Best 9, a summing up your most awesome posts of 2017.

There have been a gazillion memes saying goodbye to the year that was and then obviously in the last 2 days it’s been a festival of “new me”, “next level”, “twenty slayteen” and many variations of “hello 2018 – we’re ready for you”.

Then again, we are not surprised, right? Because we know this game and in many ways, we have come to expect it and like many of us, we kinda want to just get on with it. But I would like us to pause a little before “getting on with it”.

We are a couple of weeks into the new year, and many of us are still pretty much in holiday mode, glowing in the possibilities of a fresh start. January is an interesting and extra special month (my birthday!!!) as it brings with it a renewed sense of openness to change for the better - a better approach, a better life, and hell yeah, a better you.

For marketers, this is an exciting time where we have an opportunity to truly bring some new ideas to the table. This is the time when I look back, when many CEOs are very open to new ideas and the freshness that a new year brings. There is no better opportunity than now – to sell that bold idea, that audacious over the top approach you are pregnant with but thought perhaps would not see the light of day….

A new year has that “thing” in the air that says anything is possible and you’ll see how excited people are, how much more fun energy is in our boardrooms and workrooms. Take advantage of this time to chart an exciting path for your brand(s) and who knows, this could be the year of that mega bonus, a hot award and the biggest year for you and your team…

This is the time to reinvigorate ourselves, to shed the baggage of the previous year and to finally find the thing that make the pots to be done. I wish you a fresher than fresh start to the year and remember this awesome feeling is not just for January okay. Happy 2018! Pow!

+++

Sylvester Chauke is an award-winning entrepreneur and cascader of the Stand Against Bland movement in marketing amongst other fun things. He is founder and Chief Architect of DNA Brand Architects, sits on the Advisory council for WEF Global Shapers and is a Board Member of the South African State Theatre.


Recommended

by NEWSROOM AI
Read More
Sylvester Chauke Opinion: Hello Twenty Slayteen

Sylvester Chauke Opinion: Hello Twenty Slayteen

This is the time to reinvigorate ourselves and to shed the baggage of the previous year, says brand strategist Sylvester Chauke.

Sylvester Chauke: Marketers Stay WOKE during the festive season!

Sylvester Chauke: Marketers Stay WOKE during the festive season!

With a need for incremental sales comes a great deal of brand activity during this silly season writes brand guru Sylvester Chauke.

Sylvester Chauke Opinion: Partnerships made in brand heaven

Sylvester Chauke Opinion: Partnerships made in brand heaven

There's something brilliant about brand collaborations that work says brand strategist Sylvester Chauke.

Sylvester Chauke Opinion: Don't waste a good crisis, Dove

Sylvester Chauke Opinion: Don't waste a good crisis, Dove

The brand strategist says let's use the advert's controversial racial depiction to learn lessons and stop repeating history.

Sylvester Chauke Opinion: Experiences. Still. Matter

Sylvester Chauke Opinion: Experiences. Still. Matter

Advertisers ought to think beyond the obvious and focus on how to create moments or experiences that add pow to our lives.

Sylvester Chauke Opinion: What's in a name?

Sylvester Chauke Opinion: What's in a name?

A name is vital to brand building reflects Sylvester Chauke and you need to think long and hard about it.

Popular articles
WATCH: Monkey takes the wheel, and Trump says climate change will "change back"

WATCH: Monkey takes the wheel, and Trump says climate change will "change back"

Khabazela shares some of the most popular tweets, posts, and videos on 'What's gone viral'.

Ramaphosa sets the ball rolling for the appointment of new NDPP

Ramaphosa sets the ball rolling for the appointment of new NDPP

Several legal entities and independent public institutions have been asked to help select possible candidates for the position.

ASOM: You can be a groundbreaker, a leader and a lady - Lerato Mbele-Roberts

ASOM: You can be a groundbreaker, a leader and a lady - Lerato Mbele-Roberts

BBC World News journalist, Lerato Mbele-Roberts shares a personal story of her experience at her Alma Mater (St Mary's School).

I've finally decided to start my 1st solo project - Zolani Mahola, Freshlyground

I've finally decided to start my 1st solo project - Zolani Mahola, Freshlyground

On the #WeekendBreakfast with Africa Melane, Zolani Mahola of Freshlyground tells us all about her first solo project.

Stormy weather expected over parts of South Africa

Stormy weather expected over parts of South Africa

The South African Weather Service is predicting some much-needed rain over some parts of South Africa over the weekend.

R10 million siphoned from VBS to Floyd Shivambu's personal account

R10 million siphoned from VBS to Floyd Shivambu's personal account

Top ANC officials, along with senior EFF members are among those being fingered in the scandal relating to more than R1 billion being siphoned out of VBS Mutual Bank.

Sunday Times has seven days to confess to state capture role, warns O'Sullivan

Sunday Times has seven days to confess to state capture role, warns O'Sullivan

Private eye Paul O'Sullivan says the Sunday Times was an integral part of state capture and needs to come clean or face a boycott.