AfriForum: H&M advert was not racist

AfriForum deputy CEO Ernst Roets says the organisation has filed criminal charges for incitement to commit violence against the EFF after a number of H&M stores were vandalised.

EFF's action follows an outrage over H&M's advert of a black child wearing a hoodie written "Coolest monkey in the jungle".

According to Roets the charges are not related to the incidents that happened in H&M stores over the weekend but "the encouragement for people to commit crime".

This was done by three leaders of the EFF, Julius Malema, Floyd Shivambu and Mbuyiseni Ndlozi.

Ernst Roets, AfriForum deputy CEO

In terms of the evidence that we have against those three people, in particular, we believe committed the crime of incitement to commit public violence.

Ernst Roets, AfriForum deputy CEO

Roets has confirmed that AfriForum has not taken any action against H&M for the hoodie advert because he personally don't think that advertisement is racist.

He says he doesn't think the ad was comparing black people to monkeys

Whether it is racist or not it is not for me to decide.

Ernst Roets, AfriForum deputy CEO

I don't think the issue of whether the ad was racist or not provides an answer whether it was suitable for the EFF to encourage people to commit crime.

Ernst Roets, AfriForum deputy CEO

My children have clothing that says they are monkeys. I am a white person and for me there is nothing offensive about that.

Ernst Roets, AfriForum deputy CEO

I can't speak for black people in terms of how they should react ...

Ernst Roets, AfriForum deputy CEO

To hear more of what AfriForum had to say about laying criminal charges against the EFF, listen below:


This article first appeared on CapeTalk : AfriForum: H&M advert was not racist


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