How Jozi's trendy lifestyle precinct '44 Stanley' was born

Property developer Brian Green says when he share his vision for 44 Stanley Avenue most people thought he was mad.

44 Stanley is a mixed-use development of restaurants, curated stores, and offices in downtown Johannesburg.

The trendy Milpark spot has become a go-to hangout with an eclectic mix of boutiques and cafes.

The businessman, a cameraman by profession, shares how he managed to revamp the industrial space when he entered the property game 15 years ago.

His passion has become finding the potential in derelict city buildings with his business partner Mark Batchelor.

Green opens up about his other entrepreneurial projects, including 27 Boxes, and business thinking.

[Property] came to me by complete accident. My real job is that I'm a cameraman. I've been a cameraman for 30 years.

Brian Green, owner of 44 Stanley Avenue

Back in 2003, my little camera business was right next door to 44 Stanley and my brother-in-law wanted to open a bar.

Brian Green, owner of 44 Stanley Avenue

We ended up opening the Colour Bar.

Brian Green, owner of 44 Stanley Avenue

I love old buildings and dereliction. It's grown into a passion.

Brian Green, owner of 44 Stanley Avenue

When I take a project on, I take it on without thinking about failure at all.

Brian Green, owner of 44 Stanley Avenue

I saw this gem in 44 Stanley. I saw an extraordinary little shopping precinct, everyone else thought I was mad.

Brian Green, owner of 44 Stanley Avenue

It's about believing in your own nonsense and having the enthusiasm to just go.

Brian Green, owner of 44 Stanley Avenue

The most valuable spaces are always those finite spaces in the older parts of a city.

Brian Green, owner of 44 Stanley Avenue

You have to make property attractive and aesthetically pleasing.

Brian Green, owner of 44 Stanley Avenue

Take a listen to his inspiring entrepreneurial journey:


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