Advertising is a fast-paced, highly creative, stimulating and fun profession that can be incredibly rewarding. It is a brutally competitive field where demanding clients, tight deadlines and long hours often define the job.
Despite this, the rewards are many: intellectual stimulation, sharing a common passion for excellence, the visceral thrill of being involved in a successful campaign and, of course, financial reward for a job well done.
In an article ‘Why Advertising is the best job in corporate America’ it is described as follows: “Advertising is a unique combination of art, creativity, mathematics, industrial psychology, marketing, media and a host of other disciplines. Advertising is one of the few careers where you can see the results of your work.”
Be in no doubt, getting into the advertising profession is a competitive process; there are some seriously talented and clever people working in the profession in South Africa. To equip yourself for a job you need a passion for advertising, you must be tenacious, smart, and a team player!
Think advertising is for you? Work towards a career in advertising by keeping in mind these top tips:
1) Investigate! Read up as much as you can about what your ideal job would be about. Art Director, Account Management, Copywriter, Creative Director, Designer, Digital, Illustrator, Media, Production, Strategist, Traffic… make sure you are in the know!
2) Choose school subjects that are needed for the career path you have chosen and will benefit your tertiary or advertising school education.
3) Experience the job. Spending time at an advertising agency, newspaper, and radio or television station during your holidays will provide you with a taste of what the advertising profession is about.
4) Study at the advertising profession’s official advertising school, the AAA School of Advertising, and you’ll receive a free internship at an advertising agency or design company.
5) Compile an amazing portfolio and a short yet compelling CV after graduating. You need to stand out to secure and nail that job interview.
6) Be confident - but also be you.
To find out more about studying at the AAA School of Advertising, visit their website here.