In an age of social media, everyone has become their own brand. One unpopular posts, tweets or photo can tarnish and in some cases ruin a reputation.
This is magnified when it comes to businesses. Enter Vuma Reputation Management, who help manage reputations of both individuals and companies.
Jenine Hills, CEO at Vuma Reputation Management says that she never knows what type of call she is going to get - it is completely varied. She adds that key to managing a reputation is understanding a situation, not spinning the truth.
If you tell the truth and if you walk the journey, then you know what you are going to say and how you are going to say it. It the platform that you choose to work on.— Jenine Hills, CEO at Vuma Reputation Management
What you need to do as a client or as a team of communicators is to understand that situation, know the depth of correction you are going through, understand the business you are working with and say: What can we share? What are we allowed to share? What aren't we allowed to share?— Jenine Hills, CEO at Vuma Reputation Management
Listen to the full conversation below: