Profile interview: Spin doctor Chris Vick chats politics & life in the system

Chris Vick is an experienced spin doctor and media strategist with extensive experience in political and public communication, particularly in issues management and crisis communication. His CV combines experience as a journalist, media activist, public and private sector communicator, media executive and government advisor.

In an interview with #WeekendBreakfast host Phemelo Motene, Vick admits that he’s a hopeless romantic. I’d love to live in a world where people aren’t fighting about films around circumcision, or the other issues that we spend so much time fighting about says Vick.

I wish there wasn’t hate, I wish we could live together.

Chris Vick, spin doctor

Vick says that there were a few definite moments where he could’ve regressed into his racist upbringing. He adds that Sasolburg is an incredibly hardcore place.

My parents came here as immigrants, and we lived in this white community says Vick. He adds that studying journalism gave him insight into another kind of experience.

The way school socialised you under Apartheid was that white people are superior and black people are inferior.

Chris Vick, spin doctor

I remember that in High School, the political agenda for young boys was to prepare them for war says Vick. He adds that as soon as you finished school, you were expected to be part of the defense force to fight for your country.

Vick says that this was at a time when the ANC were very active in Southern Africa, so he’d be shown pictures of what his school teachers called terrorist.

The level of propaganda that we were subjected to was phenomenal.

Chris Vick, spin doctor

Vick says that he wasn’t politically motivated and adds that he didn’t want to go to the defense force so he went to College.

The spin doctor has a diploma in journalism, and more than 30 years’ experience in communications. He’s also the owner and manager of a niche reputation management consultancy.

Vick is an extremely skilled researcher, editor and writer - and has shown that he’s capable in deconstructing, packaging and communicating complex concepts, projects and processes through the media. His been involved in several ANC media policy initiatives, and initiatives championing change in the South African media industry.

[WATCH] In studio spin doctor Chris Vick chats about his love for music and his background in political communications

Click on the link below to hear the full interview…


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