PR guru describes how she built a powerhouse agency after quitting her '9-to-5'

Entrepreneur Lebo Madiba is a communications expert with nearly 20 years’ experience in the field.

Madiba is the founder and Managing Director of strategic communications agency PR Powerhouse.

She founded PR Powerhouse in 2011 and the agency services blue-chip clients, including diversified digital technology group Ansys.

Read: From fixing PCs, to servicing Fortune 500 companies: Meet entrepreneur Tabi Tabe

Ansys was named most empowered JSE-listed group in 2017 and took on PR Powerhouse as an in-house agency.

Madiba explains what Ansys does.

Ansys is a digital solutions provider.

Lebo Madiba, Chief Marketing and Communications Officer of the Ansys Group

We digitise processes and systems that enhance productivity and safety in railways, mining and other industrial areas.

Lebo Madiba, Chief Marketing and Communications Officer of the Ansys Group

We are growing a cyber security business to protect networks and individuals against hacking, phishing and other cyber security threats.

Lebo Madiba, Chief Marketing and Communications Officer of the Ansys Group

Madiba started PR Powerhouse with just R 1 000 in her bank account and says there were many challenges at in the first year and a half.

Also read: Just Palm CEO connecting brands with African consumers using mobile tech

She opened up about her entrepreneurial journey and how she started out, after quitting her job, with just a laptop and internet connection.

I call myself a storyteller. I've been telling stories all my life. I realised at some point that I needed to tell my own story, but I just didn't have the guts.

Lebo Madiba, Chief Marketing and Communications Officer of the Ansys Group

I bought myself a laptop and 3G card and started working from home.

Lebo Madiba, Chief Marketing and Communications Officer of the Ansys Group

In my first month I already had a client that signed me up on retainer.

Lebo Madiba, Chief Marketing and Communications Officer of the Ansys Group

I started working with freelancers, which helped a bit.

Lebo Madiba, Chief Marketing and Communications Officer of the Ansys Group

There were a lot of bumps in the beginning.... I found some stability 18 months into the business.

Lebo Madiba, Chief Marketing and Communications Officer of the Ansys Group

Often we jump into jobs without asking ourselves the 'why'.

Lebo Madiba, Chief Marketing and Communications Officer of the Ansys Group

Take a listen to her share her story:


This article first appeared on CapeTalk : PR guru describes how she built a powerhouse agency after quitting her '9-to-5'


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