It is super-easy to start your online store! Social media has allowed businesses to be seen… you get sponsored ads on Facebook, you get Google Ads… Online has given us the advantage…— Tatum Billson, NulaBaby
When Tatum Billson fell pregnant with her firstborn, she was shocked to learn how much a good stroller would set her back.
Instead of buying what she believed was an overpriced luxury, she browsed the internet and came across a number of interesting suppliers.
Some were willing to send a sample to South Africa, with a few changes of Billson’s choice, without charging shipping costs.
She bought one, and two weeks later it arrived.
The product was excellent; she ordered 50.
She sold every single one of them on pre-order, before they even arrived in the country.
To date, Billson sold 2000 (and counting!) “NulaBugs”.
She has expanded her range to seven different strollers, nursery furniture, rocking chairs, booster car seats and accessories.
Billson spoke about her business, and its “extreme highs and lows”.
Listen to the interview in the audio below (and/or scroll down for more quotes from it).
…We had three couples coming up to us, asking us where we go it… That’s what sparked it all!— Tatum Billson, NulaBaby
We do everything in-house…— Tatum Billson, NulaBaby
It takes time [to build trust]…— Tatum Billson, NulaBaby
It is very difficult keeping stock… but we’ve managed to get that under control, only just in the past year…— Tatum Billson, NulaBaby
There has been a fake NulaBug in the market… it’s something you don’t think can happen to you!— Tatum Billson, NulaBaby
Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.
Recommendedby NEWSROOM AI
Bruce Whitfield talks to Lesley Donna Williams, CEO of Tshimologong Precinct (named after the Setswana word for "new beginnings").
Arabile Gumede interviews the founder of Bean There Coffee Company, South Africa's first roaster of certified fair trade coffee.
The Money Show’s Bruce Whitfield interviews Hippo Water Roller Project CEO Grant Gibbs.
The JoJo brand has entrenched itself in the psyche of South Africans. Bruce Whitfield interviews its MD, Grant Neser.
Kganki Matabane joined the BBC in December 2017. The Money Show’s Bruce Whitfield interviews him.
The Money Show’s Bruce Whitfield interviews former Minister of Finance Nhlanhla Nene.
Bruce Whitfield interviews Francois Janse van Rensburg, author of “Making Money through Buy-To-Let in South Africa".
The Money Show’s Bruce Whitfield interviews Galileo Capital Financial Advisor Warren Ingram.
Following a spate of farm murders in the Cape, the policing expert says there aren't enough stats available on farm killings.
Stephen Grootes says he believes former Eskom CEO Brian Dames when said he was not formally introduced to the Gupta family.
Pan Africanist Congress's Narius Moloto explains why it supports the name Azania, a word which he says has Arabic origins.
The EFF lawyer stole the show during the state capture report court battle.
WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...
Elon Musk, as you’d expect, hails from an exceptional family. Bruce Whitfield interviews his Capetonian father.