[LISTEN] How Ramaphosa should be communicating (and the mistakes he's making)

Media Strategist and the Director of Black Reputation Management Agency, Chris Vick says Cyril Ramaphosa's anticipated takeover of the State's Presidency may prove to be difficult because of an existing trust deficit.

Ramaphosa, who is perceived to be the African National Congress (ANC) saving grace and the ultimate decision maker where President Jacob Zuma's future is concerned, has been at the helm of negotiations with the President.

Looking at the greater public perception and how Ramaphosa has communicated his political standing, Vick says the ANC president needs a better strategy.

His political strategy is going to inform the communication strategy. I think the political strategy is totally confused, at one moment it is collective, it's the NEC, then it is slightly less collective in the NWC, then it is the top six, then it is one on one's.

Chris Vick, Media Strategist and the Director of Black Reputation Management Agency

In terms of the public persona that he already has. There is a trust deficit. There is a feeling that he doesn't have the cahonas to take this project on.

Chris Vick, Media Strategist and the Director of Black Reputation Management Agency

When there is trust deficit like that and you are dealing with someone who can obviously outmaneuver you behind closed doors and probably publicly, you need to change your game. Understand who you are dealing with. His strengths and weaknesses.

Chris Vick, Media Strategist and the Director of Black Reputation Management Agency

He says Ramaphosa needs to practice more transparency in his dealings with Zuma.

Take people into your confidence. Don't issue these kind of wishy washy statements.

Chris Vick, Media Strategist and the Director of Black Reputation Management Agency

A much clearer political strategy, a much clearer communications strategy that says I own this space. I am the president of the ANC, I am the president of the country in waiting and I am going to act, speak, interact and receive feedback in that mode.

Chris Vick, Media Strategist and the Director of Black Reputation Management Agency

He is not acting presidential at the moment. He is acting like a negotiator. That is why the trust deficit is growing more and more.

Chris Vick, Media Strategist and the Director of Black Reputation Management Agency

Click on the link below to listen to the full interview....


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