World Radio Day

#WorldRadioDay: Voices of women sports broadcasters and why diversity matters

Able to reinvent itself even in the digital spectrum, radio is proving to be the most resilient form of mass communication in its wide reach and engaging character.

There are however challenges in leveling the playing field and including women voices.

Speaking to Unesco, media historian Michael Socolow shared his views on the issue.

He says there is a bias that has contributed to the low number of women broadcasters across the world.

Sometimes men are not as willing to listen to women’s voices on the radio and I think that is a real problem. I think it is a bias problem, but I think it is one we can overcome with more education and by placing more women on the airwaves.

Michael Socolow , Media Historian

They are held to a different standard and the bias is not applied to men equally.

Michael Socolow , Media Historian

He says there will always be a place for radio in media and has encouraged diversity in sports coverage.

Radio is relatively inexpensive to produce and broadcast. And it is very exciting to listen to radio, especially sports on the radio because the announcer really transmits a lot of excitement and there is a lot of passion about the sports and it really involves the listener to participate.

Michael Socolow , Media Historian

Diversity is a great way to bridge cultures and societies.

Michael Socolow , Media Historian

We all don’t love necessarily the same sports. For instance, what hockey means in Scandinavia and Canada, doesn’t necessarily mean the same thing in Africa. And I think by placing more of these sports and explaining them and making them engaging to global audiences, we can create bridges amongst people.

Michael Scoolow, Media Historian

You can find out more by visiting the World Radio Day website


Recommended

by NEWSROOM AI
Read More
[LISTEN] #WorldRadioDay: How radio has withstood the test of time

[LISTEN] #WorldRadioDay: How radio has withstood the test of time

13 February marks World Radio Day and Franz Kruger, Head of Wits School of Journalism talks about the power of the medium.

'In less than 100 years radio has become king and remained king' #WorldRadioDay

'In less than 100 years radio has become king and remained king' #WorldRadioDay

Harvard African Studies director. Obenewa Amponsah takes a journey down memory lane and looks at the role of radio in her life.

[WATCH] EWN/947's Cindy Poluta: I love the immediacy of radio #WorldRadioDay

[WATCH] EWN/947's Cindy Poluta: I love the immediacy of radio #WorldRadioDay

EWN Sports Editor Cindy Poluta talks about the power of radio.

[LISTEN] 947's Ravi Naidoo says no other country can mirror SA radio

[LISTEN] 947's Ravi Naidoo says no other country can mirror SA radio

Naidoo says radio is heading towards a more integrated approach as we celebrate World Radio Day.

Indian female sports broadcaster breaks gender barriers in sport

Indian female sports broadcaster breaks gender barriers in sport

In the build-up to World Radio Day, Anjum Chopra about her experience as a woman in the male-dominated world of sport.

Francois Pienaar remembers the day in 1995 when rugby united South Africa

Francois Pienaar remembers the day in 1995 when rugby united South Africa

In the build-up to World Radio Day on 13 February, Unesco spoke to former Springbok rugby captain about the unforgettable day.

Popular articles
Cyclists brought the heat as they tackled the 2018 Telkom 947 Cycle Challenge

Cyclists brought the heat as they tackled the 2018 Telkom 947 Cycle Challenge

The annual Telkom 947 Cycle Challenge showcased pure heart as 24 000 riders took to the streets to tackle the 95km route which has been ‘flipped’ for the first time.

I didn't grow up accepting that my race made me inferior  - Akin Omotoso, actor

I didn't grow up accepting that my race made me inferior - Akin Omotoso, actor

In the profile interview, actor and film director Akin Omotoso shares some personal experiences of his upbringing, and chats about moving from Nigeria to South Africa during Apartheid.

[LISTEN] Beware of the 'money bomb' scam this festive season!

[LISTEN] Beware of the 'money bomb' scam this festive season!

CEO of SA Banking Risk Information Center, Kalyani Pillay chats about the new festive season scam that's robbing people blind.

I broke my cell & deactivated my account after I saw Gigaba's vid - Coconut Kelz

I broke my cell & deactivated my account after I saw Gigaba's vid - Coconut Kelz

In the Current Affairs segment, satirical comedian Coconut Kelz chats about the real reason behind Malusi Gigaba's resignation.

Gift of the Givers' Dr Imtiaz Sooliman – angel amongst men – talks about money

Gift of the Givers' Dr Imtiaz Sooliman – angel amongst men – talks about money

"I have no desire for clothes. I have no desire for holidays. I have no desire for outings. All I see is the suffering of people…"

Discovery Bank takes on Capitec Bank, TymeDigital (Patrice Motsepe), Bank Zero

Discovery Bank takes on Capitec Bank, TymeDigital (Patrice Motsepe), Bank Zero

South Africa has a brand-new bank! The Money Show’s Bruce Whitfield interviews Adrian Gore, Discovery Group CEO.

[WATCH] Sing with us: 'I can feel it coming  in the deer tonight'

[WATCH] Sing with us: 'I can feel it coming in the deer tonight'

Khabazela shares some of the most popular tweets, posts, and videos on 'What's gone viral'.

[WATCH] Is it a cow's penis or an udder? Well, this kid thinks it's a penis

[WATCH] Is it a cow's penis or an udder? Well, this kid thinks it's a penis

Check out the videos, tweets, Facebook posts that have gone viral and why this kid cheered her dad on in the toilet.

[LISTEN] 'I won a car but I'm too young to drive!' - Paxton on life after Idols

[LISTEN] 'I won a car but I'm too young to drive!' - Paxton on life after Idols

Idols winner Paxton Fielies chats to Sara-Jayne King about her debut album, This Is Me.