The Science Of ...

How to make money from tourism

South Africa – with people as diverse and photogenic as its geography - is a popular, and growing, tourist destination.

From all over the world tourists are ticking a visit to a game reserve or Cape Town off their bucket lists.

The most beautiful country with the most beautiful city

Just recently BuzzFeed voted South Africa as the world’s most beautiful country and Cape Town as its most stunning city.

The industry generated US$39 billion – or 9.7 percent of South Africa’s GDP – in 2013, according to the World Travel and Tourism Council.

A booming industry

Africans make up about 60 percent of visitors with almost 700 000 vacationing in South Africa during December, according to Statistics South Africa, while about 150 000 Europeans, 32 000 North Americans and 16 000 Asians visited our sunny shores.

The tourist industry grew by 6.6 percent in 2014, according Tourism Minister Derek Hanekom.

The science of making money from tourism

We interviewed Shaun van Eck, author of “The Tourism Coach”, South Africa’s first business book aimed at entrepreneurs and would-be entrepreneurs in the tourism sector.

Listen to the audio (scroll down) for more detail.

We’re good at tourism, but there’s a wave of change and we’re a step or two behind our competitors. Tourists are looking for total emersion.

Shaun van Eck, author of “The Tourism Coach”

Ten years ago you could still get away with telling the market what you have to offer. Nowadays third party referrals are dominating the industry.

Shaun van Eck, author of “The Tourism Coach”

Design your experience around what the visitor is expecting. They must be participants and it must be an authentic experience. They need shareable moments to take South Africa out to the world. Decide what memories you want them to leave with and what emotions you want them to feel.

Shaun van Eck, author of “The Tourism Coach”

Focus on value rather than price. People are too similar in our tourism industry. We need to start segmenting and then look at appropriate pricing for each segment. You can charge more if you’re driven by value. It’s fine to match your competitors’ price, but then the only thing you’ll be judged on is price.

Shaun van Eck, author of “The Tourism Coach”

Rather than saying you’re there for everyone; say you’re there for the German adventure market. You must stand out. And you’ll stand out because of the specific market you’re catering for.

Shaun van Eck, author of “The Tourism Coach”

You must say ‘your needs are my needs’.

Shaun van Eck, author of “The Tourism Coach”

Get in touch with local tourism organisations to find out what works.

Shaun van Eck, author of “The Tourism Coach”

Recommended

by NEWSROOM AI
Read More
South Africa just became the world’s hottest destination for oil exploration

South Africa just became the world’s hottest destination for oil exploration

The Money Show’s Bruce Whitfield interviews Stephen Larkin, CEO at Africa New Energies.

How to quit your job so you can follow your dream

How to quit your job so you can follow your dream

Ever dreamt of just doing it? You may want a few pointers from someone who did. Meet Callan Williamson of Tortilla Modern Mexican.

Pay up to 45% less tax by investing in a small business (Section 12J incentive)

Pay up to 45% less tax by investing in a small business (Section 12J incentive)

Dino Zuccollo of Westbrooke Alternative Asset Management answers 12 FAQs about the Section 12J tax incentive.

Hillbrow and Ponte City (don’t be scared) is where it’s at. Experience it...

Hillbrow and Ponte City (don’t be scared) is where it’s at. Experience it...

The Money Show’s Bruce Whitfield interviews Dlala Nje founders Nickolaus Bauer and Michal Luptak.

Anyone, anywhere can now "visit" Nelson Mandela's former prison thanks to Google

Anyone, anywhere can now "visit" Nelson Mandela's former prison thanks to Google

Ever wanted to see Robben Island, but live halfway around the world? You can now take a guided virtual tour via the Web.

W Cape tourism is booming. Could get turbo boost from F1 Grand Prix in 2016

W Cape tourism is booming. Could get turbo boost from F1 Grand Prix in 2016

The Western Cape had one of its best tourism seasons ever and might get a further boost from hosting an F1 Grand Prix in 2016.

Popular articles
Mboweni will have to make tough political choices in Budget 2019 - economist

Mboweni will have to make tough political choices in Budget 2019 - economist

Minister of Finance Tito Mboweni is due to deliver his annual Budget Speech in Parliament on Wednesday.

Caster Semenya calls out IAAF for publicising expert witness list

Caster Semenya calls out IAAF for publicising expert witness list

Olympic champ Caster Semenya is challenging proposed IAAF rules that may force her to lower her testosterone levels.

'Parliament should have proper inquiry into Mkhwebane's fitness to hold office'

'Parliament should have proper inquiry into Mkhwebane's fitness to hold office'

DA's John Steenhuisen says Parliament should investigate the public protector after the findings against her.

I had nothing to do with VBS - Florence Radzilani

I had nothing to do with VBS - Florence Radzilani

Vhembe District former mayor Florence Radzilani says the Provincial Forensic Investigation exonerated her from the VBS scandal.

Pule Mabe was never alone in hotel room with assistant - ANC NEC's Sdumo Dlamini

Pule Mabe was never alone in hotel room with assistant - ANC NEC's Sdumo Dlamini

ANC's Sdumo Dlamini says party spokesperson Pule Mabe free to return to work after he being cleared of sexual harassment charges.

Black gay men can be misogynists, and here's what a few have to say about it

Black gay men can be misogynists, and here's what a few have to say about it

Presenter Eusebius McKaiser hosted a panel discussion with black gay men exploring entrenched patriarchy and the dynamics at play.

[WATCH] Owner catches car thief off guard and thwarts vehicle theft in Springs

[WATCH] Owner catches car thief off guard and thwarts vehicle theft in Springs

The vehicle's owner came out of the store just in time to scare away the man attempting to steal his bakkie.

Johannesburg’s drive to create a smart city is rolling out

Johannesburg’s drive to create a smart city is rolling out

Vumatel is deploying 15 000 CCTV security cameras over the next five years to make Joburg's streets safer.