WATCH: Ramaphosa's morning walks 'a stroke of PR genius', says sports marketer

President Cyril Ramaphosa is putting his best foot forward with his casual public appearances and outdoor activities.

On Tuesday, Ramaphosa took a brisk 5km walk from Gugulethu to Athlone, and was joined by residents as he power-walked between the two communities.

Read: Ramaphosa gets Presidency off on the right foot

Last week, he was seen on morning stroll with former Finance Minister Trevor Manuel at the Sea Point promenade, just hours after Jacob Zuma resigned.

He was also spotted walking at the East London beachfront days before delivering the ANC’s 8 January statement.

Sports marketer Andrew Ross says Ramaphosa is using smart PR tactics to solidify his brand, which is built on integrity, trust and accessibility.

Ross says that the President is seeking ways to resonate with the citizenry and differentiate himself from his predecessor, who hardly ventured outdoors without his security detail.

Whether you're cynical or not, it's a stroke of PR genius.

Andrew Ross, Owner at Maverick Sports Entertainment and MD at Chaos Theory

I personally would love to believe that Cyril is getting down in the trenches, I think it's a physical interpretation of the difference he wants to bring to the Presidency by connecting with the public.

Andrew Ross, Owner at Maverick Sports Entertainment and MD at Chaos Theory

Brand Cyril has clearly thought this through. This is not accidental or a coincidence.

Andrew Ross, Owner at Maverick Sports Entertainment and MD at Chaos Theory

This is a logical fit, it feels real. It may be constructed in the boardroom of PR company or by his people, but it feels right.

Andrew Ross, Owner at Maverick Sports Entertainment and MD at Chaos Theory

It something that he's clearly getting into and enjoying. He's connecting with the voter.

Andrew Ross, Owner at Maverick Sports Entertainment and MD at Chaos Theory

Take a listen to his thoughtful opinion:


This article first appeared on CapeTalk : WATCH: Ramaphosa's morning walks 'a stroke of PR genius', says sports marketer


Recommended

by NEWSROOM AI

702 welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the 702 community a safe and welcoming space for all.

702 reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

702 is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
[WATCH] Self-professed handyma'am Julie Brunt shares her DIY tips and tricks

[WATCH] Self-professed handyma'am Julie Brunt shares her DIY tips and tricks

Better known as Jules with Tools, the DIY expert specialises in empowering other women with essential DIY skills.

[LISTEN] Black Sash in court to fight against grant deductions

[LISTEN] Black Sash in court to fight against grant deductions

The Black Sash's Lynette Maart says there is an urgent need to protect grant beneficiaries from exploitation.

Who will come out victorious? Survivor SA's top 3 get candid on eve of finale

Who will come out victorious? Survivor SA's top 3 get candid on eve of finale

They spent 39 days sleeping in the sand, eating rice, shivering through storms, and surviving backstabbing from their teammates.

3 things about airline industry practice every flyer should know

3 things about airline industry practice every flyer should know

Consumer journalist Wendy Knowler talks overbooking, flight cancellations and other airline industry woes.

I find it difficult to think Mark Minnie would kill himself, says Marianne Thamm

I find it difficult to think Mark Minnie would kill himself, says Marianne Thamm

Daily Maverick's Assistant editor, Marianne Thamm, says that nothing had previously indicated that Minnie would take his own life.

[WATCH] 'I write about the world that I see' - Indian author Arundhati Roy

[WATCH] 'I write about the world that I see' - Indian author Arundhati Roy

Indian writer Arundhati Roy shares profound insights about her literary life and what inspires her to put pen on paper.

Popular articles
 In the market for a 2nd hand car? Here are some tips to buy it on a budget!

In the market for a 2nd hand car? Here are some tips to buy it on a budget!

In the car feature, our very own car guy Tumelo Maketekete shares some tips and tricks to buying a car on a R100 000 budget.

Signs your jealousy may be getting unhealthy

Signs your jealousy may be getting unhealthy

Managing jealousy has become increasingly important, particularly with the evolving structure of modern relationships says Dr Eve.

Vigilante mob attacks alleged criminals in Daveyton

Vigilante mob attacks alleged criminals in Daveyton

Tensions are rife in the East Joburg township as the community attacked and killed criminals.

Naked Scientist: Why is it that women live longer than men?

Naked Scientist: Why is it that women live longer than men?

Naked Scientist Chris Smith says there is a range of reasons why this may be true.

Survivor winner Tom Swartz vows to buy his wife 'new boobies and a family house'

Survivor winner Tom Swartz vows to buy his wife 'new boobies and a family house'

Swartz says he would have done anything to get the R1 million prize money.

'There is no way Magnus Malan could've done the things he is accused of'

'There is no way Magnus Malan could've done the things he is accused of'

Former police minister Adriaan Vlok has rejected accusations that former minister Malan was at the centre of a paedophile ring.