WATCH: Ramaphosa's morning walks 'a stroke of PR genius', says sports marketer

President Cyril Ramaphosa is putting his best foot forward with his casual public appearances and outdoor activities.

On Tuesday, Ramaphosa took a brisk 5km walk from Gugulethu to Athlone, and was joined by residents as he power-walked between the two communities.

Read: Ramaphosa gets Presidency off on the right foot

Last week, he was seen on morning stroll with former Finance Minister Trevor Manuel at the Sea Point promenade, just hours after Jacob Zuma resigned.

He was also spotted walking at the East London beachfront days before delivering the ANC’s 8 January statement.

Sports marketer Andrew Ross says Ramaphosa is using smart PR tactics to solidify his brand, which is built on integrity, trust and accessibility.

Ross says that the President is seeking ways to resonate with the citizenry and differentiate himself from his predecessor, who hardly ventured outdoors without his security detail.

Whether you're cynical or not, it's a stroke of PR genius.

Andrew Ross, Owner at Maverick Sports Entertainment and MD at Chaos Theory

I personally would love to believe that Cyril is getting down in the trenches, I think it's a physical interpretation of the difference he wants to bring to the Presidency by connecting with the public.

Andrew Ross, Owner at Maverick Sports Entertainment and MD at Chaos Theory

Brand Cyril has clearly thought this through. This is not accidental or a coincidence.

Andrew Ross, Owner at Maverick Sports Entertainment and MD at Chaos Theory

This is a logical fit, it feels real. It may be constructed in the boardroom of PR company or by his people, but it feels right.

Andrew Ross, Owner at Maverick Sports Entertainment and MD at Chaos Theory

It something that he's clearly getting into and enjoying. He's connecting with the voter.

Andrew Ross, Owner at Maverick Sports Entertainment and MD at Chaos Theory

Take a listen to his thoughtful opinion:


This article first appeared on CapeTalk : WATCH: Ramaphosa's morning walks 'a stroke of PR genius', says sports marketer


Recommended

by NEWSROOM AI
Read More
Matric pupils affected by Khayelitsha fire WILL sit exams this week, says WCED

Matric pupils affected by Khayelitsha fire WILL sit exams this week, says WCED

The WCED says if Matrics don't write their exams in this period, their studies next year could be disadvantaged.

Khayelitsha residents hard at work rebuilding structures after devastating blaze

Khayelitsha residents hard at work rebuilding structures after devastating blaze

Many residents are rebuilding structures from wood and corrugated iron using the starter kits provided by The City of Cape Town.

Marie Claire SA no longer on shelves in 2019

Marie Claire SA no longer on shelves in 2019

It’s been 15 years since Marie Claire launched an SA licence of this international bestseller. Now the brand will say goodbye.

Plans to end death penalty in Malaysia could see seven South African lives saved

Plans to end death penalty in Malaysia could see seven South African lives saved

The Department Of International Relations says it welcomes plans by the Malaysian government to abolish the death penalty.

'My son won't graduate without his matric certificate. We've been waiting 7 yrs'

'My son won't graduate without his matric certificate. We've been waiting 7 yrs'

Buntu Nqabeni wrote his Matric in 2011 at Wynberg Boys but never got his certificate. It may now affect his graduation prospects.

SA's Michael Houlie (18) talks clinching gold in historic Youth Olympics swim

SA's Michael Houlie (18) talks clinching gold in historic Youth Olympics swim

SA swimming sensation Michael Houlie took gold in the men’s 50m breaststroke final at the Youth Olympic Games last week.

Popular articles
[Watch] Chinese SUV maker Haval has advertising far worse than its cars

[Watch] Chinese SUV maker Haval has advertising far worse than its cars

Advertising expert Andy Rice slams the ever-improving Chinese SUV maker for its cheap and nasty advertising.

My milkshake brings all the boys to the yard! - Nando's

My milkshake brings all the boys to the yard! - Nando's

Damn right its better than yours! Ad guru Andy Rice loves Nando’s epic new billboard promoting its delicious looking milkshakes.

Taxpayer? Got R3 billion? The EFF wants you to save the gutted VBS Mutual Bank

Taxpayer? Got R3 billion? The EFF wants you to save the gutted VBS Mutual Bank

A better option to serve black interests, says Warren Thompson, is Patrice Motsepe’s TymeDigital. It won’t cost taxpayers a cent.

'Elite schools in SA are still reproducing bullying and whiteness'

'Elite schools in SA are still reproducing bullying and whiteness'

A discussion on the legacy and experiences of learning at elite, private and model C schools.

'They must release you, we want you outside' Minister Mokonyane tells Omotoso

'They must release you, we want you outside' Minister Mokonyane tells Omotoso

Nomvula Mokonyane tells rape accused Timothy Omotoso that they must release him as he is wanted outside.

[WATCH] Can you do the Thuso Phala and Vosho as well as this little boy?

[WATCH] Can you do the Thuso Phala and Vosho as well as this little boy?

Khabazela shares some of the most popular tweets, posts, and videos on 'What's gone viral'.