WATCH: Ramaphosa's morning walks 'a stroke of PR genius', says sports marketer

President Cyril Ramaphosa is putting his best foot forward with his casual public appearances and outdoor activities.

On Tuesday, Ramaphosa took a brisk 5km walk from Gugulethu to Athlone, and was joined by residents as he power-walked between the two communities.

Read: Ramaphosa gets Presidency off on the right foot

Last week, he was seen on morning stroll with former Finance Minister Trevor Manuel at the Sea Point promenade, just hours after Jacob Zuma resigned.

He was also spotted walking at the East London beachfront days before delivering the ANC’s 8 January statement.

Sports marketer Andrew Ross says Ramaphosa is using smart PR tactics to solidify his brand, which is built on integrity, trust and accessibility.

Ross says that the President is seeking ways to resonate with the citizenry and differentiate himself from his predecessor, who hardly ventured outdoors without his security detail.

Whether you're cynical or not, it's a stroke of PR genius.

Andrew Ross, Owner at Maverick Sports Entertainment and MD at Chaos Theory

I personally would love to believe that Cyril is getting down in the trenches, I think it's a physical interpretation of the difference he wants to bring to the Presidency by connecting with the public.

Andrew Ross, Owner at Maverick Sports Entertainment and MD at Chaos Theory

Brand Cyril has clearly thought this through. This is not accidental or a coincidence.

Andrew Ross, Owner at Maverick Sports Entertainment and MD at Chaos Theory

This is a logical fit, it feels real. It may be constructed in the boardroom of PR company or by his people, but it feels right.

Andrew Ross, Owner at Maverick Sports Entertainment and MD at Chaos Theory

It something that he's clearly getting into and enjoying. He's connecting with the voter.

Andrew Ross, Owner at Maverick Sports Entertainment and MD at Chaos Theory

Take a listen to his thoughtful opinion:


This article first appeared on CapeTalk : WATCH: Ramaphosa's morning walks 'a stroke of PR genius', says sports marketer


Recommended

by NEWSROOM AI
Read More
'Festive road deaths proof Parly must pull the plug on no-fault accident scheme'

'Festive road deaths proof Parly must pull the plug on no-fault accident scheme'

Attorney Kirstie Haslam says the proposed 'no-fault’ Rabs system rewards drunk drivers at the expense of genuine crash victims.

ICC prosecutors to appeal acquittal of Ivory Coast's Laurent Gbagbo

ICC prosecutors to appeal acquittal of Ivory Coast's Laurent Gbagbo

The ICC acquitted the former Ivory Coast President over post-electoral violence in 2010-11 where around 3 000 people died.

Waltons responds to 'logistical glitch' with back-to-school stationery sets

Waltons responds to 'logistical glitch' with back-to-school stationery sets

Parents complained about failed deliveries, lack of communication and poor customer service. Waltons has since issued a statement.

Teen conservationist turns hero saving tortoises from Overstrand fire

Teen conservationist turns hero saving tortoises from Overstrand fire

The 17-year-old braved the smoke and flames to save 33 tortoises and other wildlife during the height of the fires.

Sassa: Beneficiaries must be vigilant of bank charges for grant transactions

Sassa: Beneficiaries must be vigilant of bank charges for grant transactions

Beneficiaries who have their grant paid into a bank account are often subjected to various transaction fees.

Woman arrives in CT after driving from Scotland to SA in her old Morris Minor

Woman arrives in CT after driving from Scotland to SA in her old Morris Minor

The journey began in Aberdeen, her father's birthplace, in June last year and ended in Mother City over the weekend.

Popular articles
Zondo commission's secretary implicated in Bosasa scandal - report

Zondo commission's secretary implicated in Bosasa scandal - report

Eusebius McKaiser spoke to investigative journalist at News24 Kyle Cowan on the latest developments in the inquiry.

Eusebius: 'We are living in a worse nightmare than we thought'

Eusebius: 'We are living in a worse nightmare than we thought'

Eusebius McKaiser shares his views on the former COO at Bosasa, Angelo Agrizz's testimony at the Zondo Commission.

Transnet receives R6.18 billion back from Chinese rail firm

Transnet receives R6.18 billion back from Chinese rail firm

Investigative Journalist at Amabhungane Susan Comrie says the advance payment was from a totally different contract.

South Africans are getting poorer and poorer

South Africans are getting poorer and poorer

It's not your imagination; we’ve lost a decade. Bruce Whitfield interviews Johann van Tonder, a researcher at Momentum.

No more swiping without sweating! Discovery Vitality introduces new swipe system

No more swiping without sweating! Discovery Vitality introduces new swipe system

The health programme piloted a new tag system at the exit points in a bid to crack down on fake gym visits at a few fitness clubs.

[WATCH] Baby hilariously tries to eat mom's burritos

[WATCH] Baby hilariously tries to eat mom's burritos

Khabazela shares tweets and Facebook posts that have gone viral.