What extremes do people go to for popularity on social media?

Affirmation in its varied forms and contexts - be it at work, in our social lives and even in our home environments - is very much a part of being human and living life. But what extent do people go be affirmed, even if it is by people they don't know?

Enter the concept of the 'social media trophy hunter' in the age of Twitter, Instagram, Facebook and YouTube. What personality type could have this label ascribed to them and what drives them?

Toby Shapshack, editor and publisher of Stuff Magazine spoke to 702’s John Robbie about this growing phenomenon of seeking social media praise, and the unfortunate consequences it sometimes has.

Searching for likes and retweets

It is a very sad phenomenon. It is the way the youth of the world communicate now. Like every form of technology that has come along; there’s the good and the bad. And I’m afraid this is an example of the bad.

Toby Shapshack

An example of the 'good': The Ice Bucket Challenge

The Ice Bucket Challenge is an activity that involved dumping a bucket of ice water on someone's head to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and to encourage donations to medical research.

The challenge became popular on social media in 2014, and required online users to nominate each other after they had filmed and uploaded their completed activity.

Shapshack says that this kind of online contest is a positive example, although it did faced some criticscm, of drawing attention to something important and interesting.

An example of the 'bad': The Fire Challenge

The Fire Challenge, involving dousing themselves in alcohol, setting themselves alight and then jumping into a bath, shower or pool, seems to have returned to social media for another round. Participants also nominate one another and film and upload their completed challenge.

Adriaan told 702’s John Robbie about the return of this senseless online craze, which was also reported in 2014.

This fire challenge is turning out to be a great headache across social media. There have already been reports of participating youngsters getting seriously injured and sometimes losing their lives.

Listen to the full conversation on The John Robbie Show:


Read More
Major medical breakthrough: New gene pegged as cause of heart attacks in youth

Major medical breakthrough: New gene pegged as cause of heart attacks in youth

This is being called the biggest medical advancement in South African cardiology since Dr Chris Barnard's first heart transplant.

Parents urged to check tertiary institutions are legit before registering kids

Parents urged to check tertiary institutions are legit before registering kids

The Council on Higher Education says parents need to be wary of the increasing number of fly-by-night tertiary institutions.

Mmusi Maimane gets a tweducation on South African humour

Mmusi Maimane gets a tweducation on South African humour

A PR exercise to get people to engage newly elected DA Leader Mmusi Maimane on Twitter had unexpected results.

Popular movies get healthy thanks to social media

Popular movies get healthy thanks to social media

TV show @Midnight routinely sparks plays on movie titles, this time they #MakeAMovieHealthy - here are some of the best.

Dramatic photos of lightning strikes gets early morning twitter abuzz

Dramatic photos of lightning strikes gets early morning twitter abuzz

It took a photo gallery of lightning strikes over Joburg to get Koketso and #EarlyBreakfast trending on twitter this morning.

The effects of social media multitasking

The effects of social media multitasking

John read that being on multiple social media platforms at the same time, apparently shrinks your brain.

Popular articles
'ANC may split if Dlamini-Zuma is elected leader'

'ANC may split if Dlamini-Zuma is elected leader'

Political analyst Dr Somadoda Fikeni sat down with Ray White to discuss the future of the ANC.

The Steinhoff Story: from humble beginnings to billions

The Steinhoff Story: from humble beginnings to billions

Financial Mail editor Rob Rose chats to Eusebius McKaiser about how Steinhoff became the retail giant we know, before the fall.

Predictably awesome new Nando's ad reminds South Africans ‘we can fix our sh$t’

Predictably awesome new Nando's ad reminds South Africans ‘we can fix our sh$t’

Watch the Guptas pack their bags and run in Nando's inspiring new advertisement.

PSG Chair Jannie Mouton opens up (kind of) about Steinhoff

PSG Chair Jannie Mouton opens up (kind of) about Steinhoff

In 2012 Steinhoff acquired 20% of wealth manager PSG, reportedly infuriating Mouton. Bruce Whitfield interviews him.

German prosecutors probing Steinhoff CEO Markus Jooste (for accounting fraud)

German prosecutors probing Steinhoff CEO Markus Jooste (for accounting fraud)

The Money Show’s Bruce Whitfield interviews Steinhoff International Chairperson Christo Wiese.

So what exactly is radical economic transformation?

So what exactly is radical economic transformation?

Wits associate professor of economics Christopher Malikane speaks to Azania Mosaka about the term that is being bandied about.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...