What extremes do people go to for popularity on social media?

Affirmation in its varied forms and contexts - be it at work, in our social lives and even in our home environments - is very much a part of being human and living life. But what extent do people go be affirmed, even if it is by people they don't know?

Enter the concept of the 'social media trophy hunter' in the age of Twitter, Instagram, Facebook and YouTube. What personality type could have this label ascribed to them and what drives them?

Toby Shapshack, editor and publisher of Stuff Magazine spoke to 702’s John Robbie about this growing phenomenon of seeking social media praise, and the unfortunate consequences it sometimes has.

Searching for likes and retweets

It is a very sad phenomenon. It is the way the youth of the world communicate now. Like every form of technology that has come along; there’s the good and the bad. And I’m afraid this is an example of the bad.

Toby Shapshack

An example of the 'good': The Ice Bucket Challenge

The Ice Bucket Challenge is an activity that involved dumping a bucket of ice water on someone's head to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and to encourage donations to medical research.

The challenge became popular on social media in 2014, and required online users to nominate each other after they had filmed and uploaded their completed activity.

Shapshack says that this kind of online contest is a positive example, although it did faced some criticscm, of drawing attention to something important and interesting.

An example of the 'bad': The Fire Challenge

The Fire Challenge, involving dousing themselves in alcohol, setting themselves alight and then jumping into a bath, shower or pool, seems to have returned to social media for another round. Participants also nominate one another and film and upload their completed challenge.

Adriaan told 702’s John Robbie about the return of this senseless online craze, which was also reported in 2014.

This fire challenge is turning out to be a great headache across social media. There have already been reports of participating youngsters getting seriously injured and sometimes losing their lives.

Listen to the full conversation on The John Robbie Show:


Recommended

by NEWSROOM AI
Read More
Major medical breakthrough: New gene pegged as cause of heart attacks in youth

Major medical breakthrough: New gene pegged as cause of heart attacks in youth

This is being called the biggest medical advancement in South African cardiology since Dr Chris Barnard's first heart transplant.

Parents urged to check tertiary institutions are legit before registering kids

Parents urged to check tertiary institutions are legit before registering kids

The Council on Higher Education says parents need to be wary of the increasing number of fly-by-night tertiary institutions.

Mmusi Maimane gets a tweducation on South African humour

Mmusi Maimane gets a tweducation on South African humour

A PR exercise to get people to engage newly elected DA Leader Mmusi Maimane on Twitter had unexpected results.

Popular movies get healthy thanks to social media

Popular movies get healthy thanks to social media

TV show @Midnight routinely sparks plays on movie titles, this time they #MakeAMovieHealthy - here are some of the best.

Dramatic photos of lightning strikes gets early morning twitter abuzz

Dramatic photos of lightning strikes gets early morning twitter abuzz

It took a photo gallery of lightning strikes over Joburg to get Koketso and #EarlyBreakfast trending on twitter this morning.

The effects of social media multitasking

The effects of social media multitasking

John read that being on multiple social media platforms at the same time, apparently shrinks your brain.

Popular articles
4 tips for safely investing right now when everything is so hectic

4 tips for safely investing right now when everything is so hectic

Bruce Whitfield asks Personal Financial Advisor Warren Ingram for advice on how investors can safely navigate this hectic time.

[Listen] Lottery responds to Tshepo's Fraud claims

[Listen] Lottery responds to Tshepo's Fraud claims

Phillemon Letwaba says Tshepo's case are some of the issues that they are dealing with on a daily basis.

'Citizens have a right to ask for identification from police during a roadblock'

'Citizens have a right to ask for identification from police during a roadblock'

Major General Michael Mohlala explains the procedure of conducting a roadblock and what to do when you are stopped.

[WATCH] What a 'braai' baby!  - boy cries hysterically for a braai!

[WATCH] What a 'braai' baby! - boy cries hysterically for a braai!

Khabazela shares Facebook posts that have gone viral, including an emotional confrontation of a bully.

[WATCH] Kid goes from 'be a fart machine at work' to 'I love you dad'

[WATCH] Kid goes from 'be a fart machine at work' to 'I love you dad'

Khabazela shares tweets & videos that have gone viral including a parrot that told firefighters the F-word during its rescue.

'Black Tax'... working hard, earning well, but struggling financially

'Black Tax'... working hard, earning well, but struggling financially

Young(ish) South Africans tell stories of the mixed emotions they feel when supporting family members, and tips from an advisor.

Former Nedbank Chair Reuel Khoza opens up about money, farming and music

Former Nedbank Chair Reuel Khoza opens up about money, farming and music

The Money Show’s Bruce Whitfield interviews Khoza about his attitude and beliefs about money (plus successes and failures, etc.)