Agnus is my favourite farmer! She’s in Kenia… She, probably, best summarises the story of ‘fair trade’… I really connected well with her… One of her kids was in school, but one was not… Why I’m here is to trade fairly with Agnus. If I do that she will be able to look after her own kids, and she would be able to sort her own life out… She put her own kids through school… she’s got a brick house, two cows, a TV… We browsed the last 10 years of photos since we’ve traded with her on her iPhone on Facebook… She’s taken responsibility for her own life, but it is exiting that we played some small part…— Jonathan Robinson, Bean There Coffee Company
We’re not driven hectically by profit; we’re driven by making a difference.— Jonathan Robinson, Bean There Coffee Company
Bean There Coffee Company is South Africa's first roaster of certified fair trade coffee.
Jonathan Robinson founded Bean There in his garage back in 2005.
Today, Bean There is run from two roasteries in Johannesburg and another in Cape Town.
Bean There sources all their coffee (120 tons!) directly from co-operatives made up of small-time farmers in Ethiopia, Rwanda, Kenya, Burundi, Tanzania and the Democratic Republic of Congo.
Listen to the interview in the audio below (and/or scroll down for more quotes from it).
I didn’t get into coffee because I was mad about coffee… I never thought I’d make a business out of it…— Jonathan Robinson, Bean There Coffee Company
I really wanted to get to know the communities we buy the coffee from… to make sure we were buying amazing coffee from communities we could impact long-term…— Jonathan Robinson, Bean There Coffee Company
We deal with an exporter… You can get properly burned...— Jonathan Robinson, Bean There Coffee Company
Coffee is quite well regulated…— Jonathan Robinson, Bean There Coffee Company
…I had success, but I looked for significance…— Jonathan Robinson, Bean There Coffee Company
My wife supported our family during the first couple of years when you’re not taking a salary and putting everything back into the business.— Jonathan Robinson, Bean There Coffee Company
Turnover is vanity. Profit is sanity. Cash flow is reality.— Jonathan Robinson, Bean There Coffee Company
Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.
Recommendedby NEWSROOM AI
He may just be the world's biggest Madonna fan! Bruce Whitfield interviews Chauke for his weekly “ShapeShifter” feature.
The Money Show’s Bruce Whitfield interviews Jekyll & Hide founder Bernard Bultemeier for his weekly “ShapeShifter” feature.
The Money Show’s Bruce Whitfield interviews Head, a man with an extremely tough – and vitally important – job.
The Money Show’s Bruce Whitfield interviews FitChef founder Wayne Kaminsky.
Bruce Whitfield interviews Maluleke – the first black woman to lead a South African bank.
The Money Show’s Bruce Whitfield interviews Sxollie cofounder Karol Ostaszewski for his weekly “ShapeShifter” feature.
The chilling call Henri van Breda made to emergency services on the night his mother, father and big brother were hacked to death.
Johannesburg father, Chris says he had just come back from work when he walked in on an employee raping his 17 year old daughter.
Marli van Breda's ex took the stand in the trial of triple murder accused Henri van Breda.
Wits associate professor of economics Christopher Malikane speaks to Azania Mosaka about the term that is being bandied about.
Commission says investigation into food and agro processing companies is important because of high levels of inequality in SA.
The EFF lawyer stole the show during the state capture report court battle.
WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...
Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?