Media Specialist and CEO of Ditshego Media, Tebogo Ditshego said Tiger Brand's response saying it will not take responsibility for the listeriosis outbreak pending an internal investigation, has come too late.
Tiger Brands held a press conference on Monday and said it refuses to take direct responsibility for the death caused by the outbreak.
Speaking to Mandy Wiener on The Midday Report, Ditshego said a brand needs to be the first to know when there is an issue with the product.
In this case, Tiger Brands only came out with a response after the health department told it to recall its products. He says this is concerning because the crisis didn't start yesterday, but last year. Tiger Brand should have recalled their products back then, he adds.
At the end of the day, you will be defined by the product and services that you offer.— Tebogo Ditshego,Media Specialist and CEO of Ditshego Media
The listeriosis outbreak has led to Zimbabwe, Botswana and Zambia banning the imports of cold processed meat products from South Africa.
EWN, reporter Pelane Phakgadi attended the Tiger Brand press conference.
He reports that CEO of Tiger Brands, Lawrence MacDougall adamantly said his company's products have not led to any deaths and they are not aware of any link at this stage. Macdougall also said Tiger Brands cannot be held liable until their internal processes have been concluded and a formal document has been received from the minister of health.
Mcdougall said they are not the source of the outbreak and will not apologise.— Pelane Phakgadi, EWN reporter
Listen to the Pelane Phakgadi's report below:
Also Listen to Tebogo Ditshego's interview below: