'The survival of Tiger Brands could be at risk'

Reputation institute lecturer at Wits Business School, Dr Dominik Heil says the survival of Tiger Brands is at risk following news of a class action lawsuit against the company for failing to protect their consumers against listeriosis.

Human rights lawyer Richard Spoor said over the weekend that he was launching a lawsuit against Tiger Brands, Enterprise’s parent company.

Listeriosis was traced back to Enterprise's factories in Limpopo and Germiston in Gauteng. This follows the deaths of over 183 people due to the outbreak.

Read: Class action lawsuit launched against listeriosis food company

Ultimately their survival will depend on whether we start getting information on what is going on in the factories and whether we will get an impression that it was a mistake or are there systemic weaknesses in food safety. If that is the case, then it would be a threat to the survival of the business.

Dr Dominik Heil, Reputation institute lecturer at Wits Business School

Heil says the company may have lost its first battle when it showed lack of compassion and consistency in the way it handled the matter.

It certainly caused severe damage to their reputation.

Dr Dominik Heil, Reputation institute lecturer at Wits Business School

The question is, will by next year the company have done what needs to be done to regain consumers confidence again? We will obviously eat polony, but the question is where will we buy our polony, who will we trust?

Dr Dominik Heil, Reputation institute lecturer at Wits Business School

Heil says right now consumers will ask themselves questions before they buy any of the products that were recalled - even if they are not made by Enterprise.

A lot of people will suffer from this who actually have done nothing wrong.

Dr Dominik Heil, Reputation institute lecturer at Wits Business School

To hear the rest of the conversation with Dr Heail, listen below:


Recommended

by NEWSROOM AI
Read More
Throwing money at SAA is very definition of madness - Bongani Bingwa

Throwing money at SAA is very definition of madness - Bongani Bingwa

Breakfast Show host Bongani Bingwa questions why SAA is still a state owned enterprise and not on business rescue.

Aspen Pharmacare silences critics and (Viceroy) rumours, posts stellar results

Aspen Pharmacare silences critics and (Viceroy) rumours, posts stellar results

The Money Show’s Bruce Whitfield interviews Aspen CEO Stephen Saad.

SAP confesses to misconduct in SA public sector deals involving the Guptas

SAP confesses to misconduct in SA public sector deals involving the Guptas

The Money Show’s Bruce Whitfield interviews Bloomberg reporter Paul Burkhardt.

How to invest for retirement in a brave new, post-Zuma South Africa

How to invest for retirement in a brave new, post-Zuma South Africa

Bruce Whitfield asks Financial Advisor Warren Ingram for advice on retirement investing in a post-Zuma South Africa.

We focus a lot on reducing the entry-level price of data - MTN Group CEO

We focus a lot on reducing the entry-level price of data - MTN Group CEO

The Money Show’s Bruce Whitfield interviews Rob Shuter, CEO of MTN Group, Africa’s largest mobile phone operator.

Local government's energy future a hot debate at Salga Energy Indaba

Local government's energy future a hot debate at Salga Energy Indaba

Salga's Parks Tau speaks to CapeTalk's/702's Ray White about the energy solutions and the role played by local government.

Listeriosis: Consumer law allows lawsuit against anyone in supply chain - expert

Listeriosis: Consumer law allows lawsuit against anyone in supply chain - expert

Personal injury lawyer Kirstie Haslam and consumer journalist Wendy Knowler explain the legal recourse available for consumers.

Youth Employment Service aims to create a million jobs for young South Africans

Youth Employment Service aims to create a million jobs for young South Africans

The Money Show’s Bruce Whitfield interviews Youth Employment Service CEO Tashmia Ismail-Saville.

CoCT health inspectors to ensure small traders comply with meat products recall

CoCT health inspectors to ensure small traders comply with meat products recall

Mayco member JP Smith says the large supermarkets are easier to check than small retailers.

Cleanliness is key to combating listeriosis

Cleanliness is key to combating listeriosis

Microbiologist explains how to preventing spreading listeriosis.

[Listen] Tiger Brands 'in denial' over listeriosis outbreak

[Listen] Tiger Brands 'in denial' over listeriosis outbreak

Tiger Brands CEO says there is “no link” between the company's subsidiary‚ Enterprise and the deaths of 180 people.

Cooking or heating meat products kills listeria bacteria - food safety expert

Cooking or heating meat products kills listeria bacteria - food safety expert

Many retailers are removing ready-to-eat-meat products from their shelves and have encouraged customers to return processed meats.

Popular articles
Jacob Zuma is coming back to Mzansi, supporters told to gather at OR Tambo

Jacob Zuma is coming back to Mzansi, supporters told to gather at OR Tambo

Committee member of the Gauteng RET Zuma supporters Carl Niehaus says supporters must arrive before 10am.

Dudu Myeni 'unwilling to spend her money on delinquency case, feels targeted'

Dudu Myeni 'unwilling to spend her money on delinquency case, feels targeted'

Organisation Undoing Tax Abuse chief legal officer Advocate Stefanie Fick shares the latest.

Lesotho PM Tom Thabane a no-show in court amid rumours that he's fled to SA

Lesotho PM Tom Thabane a no-show in court amid rumours that he's fled to SA

EWN reporter Nthakoana Ngatane says there are reports that the prime minister is in South Africa for a medical appointment.

Tazne van Wyk's alleged killer has 11 convictions to his name - report

Tazne van Wyk's alleged killer has 11 convictions to his name - report

Eyewitness News reporter Lizelle Persens says the case has been postponed to April for further investigations.

Freedom Park pupil stabbed to death by classmate

Freedom Park pupil stabbed to death by classmate

Gauteng Education spokesperson Steve Mabona says the department is at a loss of for words after the death of another pupil.

[LISTEN] Unpacking the concept non-binary

[LISTEN] Unpacking the concept non-binary

Dr Eve breaks down some of the identities that are outside the gender binary.

'We tend to retire from something and what we should do is retire to something'

'We tend to retire from something and what we should do is retire to something'

Eusebius McKaiser and for 702 presenter John Robbie co-host an hour open line special.

[WATCH] Kid completing an extreme backflip stunt has social media talking

[WATCH] Kid completing an extreme backflip stunt has social media talking

Khabazela shares some of the videos that went viral on Twitter and Facebook.

[WATCH] Syrian father teaching daughter how to cope through laughter goes viral

[WATCH] Syrian father teaching daughter how to cope through laughter goes viral

Khabazela shares some of the videos that went viral on Twitter and Facebook.

Lesotho's DPP to charge PM Thabane for murder of his second wife

Lesotho's DPP to charge PM Thabane for murder of his second wife

Deputy police commissioner Paseka Mokete says the prime minister is expected to appear in court to be charged on three counts.