The Science Of ...

The story of Cell C owner Blue Label (and its plans to introduce prepaid water)

We believed more and more products would go prepaid… 15 years ago people thought we were a little bit crazy…

Brett Levy, Blue Label Telecoms

My mother used to say that if she didn’t bolt it down we’d sell it… If you talk to her; she’d say she’s the founder of Blue Label…

Brett Levy, Blue Label Telecoms

It [prepaid water] is the next big project on the horizon… There is no upheaval about it [in places where trials are taking place]…

Brett Levy, Blue Label Telecoms

Blue Label Telecoms specialises in prepaid products and the electronic distribution of virtual merchandise.

Airtime, starter packs, data, electricity, bus tickets, concert tickets… Blue Label digitises, and distributes.

It is listed on the Johannesburg Stock Exchange.

Blue Label Telecoms is a shareholder in Cell C.

The Money Show’s Bruce Whitfield interviewed Blue Label Telecoms CEO Brett Levy for his weekly “The Science Of” feature.

Listen to the interview in the audio below (and/or scroll down for more quotes from it).

Sometimes it’s easier to get to the top than to stay at the top.

Brett Levy, Blue Label Telecoms

My father died when I was 5… He was 33… We weren’t a rich family by any means…

Brett Levy, Blue Label Telecoms

When you enjoy what you do it’s not hard work. 20 hours a day, for us, is normal…

Brett Levy, Blue Label Telecoms

We started when I was 20…

Brett Levy, Blue Label Telecoms

Watch people carefully! I’ve been stung…

Brett Levy, Blue Label Telecoms

I’ve got lots of scars…

Brett Levy, Blue Label Telecoms

I love being listed… The only thing I don’t like is things are too exaggerated… There’s no middle ground… If I had to do it again I would… But it’s not for the fainthearted…

Brett Levy, Blue Label Telecoms

Cell C is going to be a great Number 3 network.

Brett Levy, Blue Label Telecoms

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