But does it work?

There’s no wrong way to be a woman – Serena William, Goosebumps inducing Nike ad

US Serena Williams celebrates. Picture: AFP.

Every week The Money Show’s Bruce Whitfield asks a branding and advertising expert to share with him the week’s advertising “heroes” and “zeroes”.

This week, Sizakele Marutlulle (Marutlulle and Co) critiqued a truly inspiring new ad by Nike, featuring legend-of-legends Serena Williams.

She gave it a resounding “hero” rating.

Watch the ad below, prepare to feel inspired!

Marutlulle hates the SAB advertisement for 1 litre Castles and its promise “for all types of bru”.

SAB gets a “zero”.

For more detail; listen to the interview in the audio below.

Click here (then “like” the page) to follow Bruce on Facebook.

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