But does it work?

There’s no wrong way to be a woman – Serena William, Goosebumps inducing Nike ad

US Serena Williams celebrates. Picture: AFP.

Every week The Money Show’s Bruce Whitfield asks a branding and advertising expert to share with him the week’s advertising “heroes” and “zeroes”.

This week, Sizakele Marutlulle (Marutlulle and Co) critiqued a truly inspiring new ad by Nike, featuring legend-of-legends Serena Williams.

She gave it a resounding “hero” rating.

Watch the ad below, prepare to feel inspired!

Marutlulle hates the SAB advertisement for 1 litre Castles and its promise “for all types of bru”.

SAB gets a “zero”.

For more detail; listen to the interview in the audio below.

Click here (then “like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter


Recommended

by NEWSROOM AI
Read More
Game guns for the townships with its ‘Get More Out of iGroza’ adverts

Game guns for the townships with its ‘Get More Out of iGroza’ adverts

Branding and advertising expert Andy Rice praises the new Game advertising campaign and Cognitive Agency, the brains behind it.

What is a 'Modern African Gentlemen'? Mini SA asks a 'pretentious' question

What is a 'Modern African Gentlemen'? Mini SA asks a 'pretentious' question

Branding and advertising expert Andy Rice hates Mini South Africa’s new "Clubman Modern African Gentlemen Edition".

[WATCH] Non-alcoholic Savanna? That breaks all the rules!

[WATCH] Non-alcoholic Savanna? That breaks all the rules!

Ad expert Andy Rice loves the funny new Savanna TV commercial.

DStv and Standard Bank team up – and fail spectacularly

DStv and Standard Bank team up – and fail spectacularly

The two companies are running a 40-second advertisement. Branding expert Andy Rice is not impressed.

[WATCH] Volkswagen’s new feel-good Kombi ad 'Cupcake Boss' is brilliant

[WATCH] Volkswagen’s new feel-good Kombi ad 'Cupcake Boss' is brilliant

Advertisers traditionally warn against working with children. In this ad it works beautifully, says ad expert Andy Rice.

[WATCH] Lovely '1st for Women' TV advert makes you want to 'get out there'

[WATCH] Lovely '1st for Women' TV advert makes you want to 'get out there'

And, perhaps, buy insurance. The Money Show's Bruce Whitfield interviews branding and advertising expert Andy Rice.

Popular articles
Letting go and moving on after a relationship ends

Letting go and moving on after a relationship ends

Clinical psychologist Dimakatso Maboea discusses ways to accept a breakup and avoid the triggers that could set you back.

[WATCH] Here's the purported ANC letter Maimane revealed during Ramaphosa's Q&A

[WATCH] Here's the purported ANC letter Maimane revealed during Ramaphosa's Q&A

The 2014 letter on an ANC letterhead signed by then TG Zweli Mkhize thanks Bosasa's Gavin Watson for a 3 million party donation.

[WATCH] Man records every treadmill run over 8 months... and shows weight loss

[WATCH] Man records every treadmill run over 8 months... and shows weight loss

Khabazela shares tweets and Facebook posts that have gone viral.

Standard Bank says comedy of errors with bond applicant 'a once off'

Standard Bank says comedy of errors with bond applicant 'a once off'

Only when consumer journalist Wendy Knowler chased Standard Bank did they admit wrongdoing that cost a client R41 000.

SA’s richest woman opens up about being a refugee and becoming a billionaire

SA’s richest woman opens up about being a refugee and becoming a billionaire

Magda Wierzycka – Sygnia’s renegade CEO – on her attitude toward money (hopes and fears, successes and failures, etc.).

[WATCH] Father and daughter dance-off changes tune when she starts twerking

[WATCH] Father and daughter dance-off changes tune when she starts twerking

Khabazela shares tweets and Facebook posts that have gone viral.

[WATCH]  Video showing meat crawling off plate has social media intrigued

[WATCH] Video showing meat crawling off plate has social media intrigued

Khabazela shares tweets and Facebook posts that have gone viral.

[WATCH] Is it a cow's penis or an udder? Well, this kid thinks it's a penis

[WATCH] Is it a cow's penis or an udder? Well, this kid thinks it's a penis

Check out the videos, tweets, Facebook posts that have gone viral and why this kid cheered her dad on in the toilet.