But does it work?

Ad expert slams TUC biscuits for ‘perfect without polony’ tweet

How did it get past so many people? It’s tasteless with a capital ‘T’!

Andy Rice

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

This week, Rice critiqued a Michelin billboard ad without any text to suggest who the advertiser is.

He gave the billboard a “hero” rating.

This week’s “zero” goes to TUC biscuits for this tweet that seems to make fun of listeriosis:

For more detail; listen to the interview in the audio below.

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