Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.
This week, Rice critiqued a very funny, sneaky campaign in Australia by Cape Town’s Newlands Spring Brewing Co.
He gave the campaign a “hero” rating.
Newlands Spring Brewing Co recently set up a promotion of their beer in Newlands, Australia.
At first they didn’t mentioned the “Newlands” where it produces its beer is the one where Siya Kolisi leads the Springboks and Stormers.
The Australians LOVED the Capetonian beer…
Until they were told it was from Newlands… in South Africa!
LOL!
Watch the hilarious ad below:
For more detail; listen to the interview in the audio below.
Click here (then “like” the page) to follow Bruce on Facebook.
Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.
Read More
![[Watch] Fiat offers a ‘full range of vehicle solutions’ in this cliché-ridden ad](https://cdn.primedia.co.za/primedia-broadcasting/image/upload/fl_progressive,q_80/c_fill,g_faces,h_148,w_233/hqvrwxbdqvgcgnx3k1zy.jpg)
Ad expert Andy Rice slams Fiat but loves the Goosebumps-inducing advert by Mini in the USA.
Nike took a risk. Now it’s laughing all the way to bank. The Money Show's Bruce Whitfield interviews advertising expert Andy Rice.
Branding and advertising expert Andy Rice loves Nando’s burn of Absa in its funny and more than a little mischievous new ad.
Bruce Whitfield interviews TomorrowToday futurist Graeme Codrington and branding and advertising expert Andy Rice.
This Loerie Award-winning advert for the Apartheid Museum will make your blood boil.
The Money Show’s Bruce Whitfield interviews Khokhela Consulting MD Laurence Grubb.
Popular articles
The Money Show’s Bruce Whitfield interviews Darryn Faulds, a fund manager at Grovest Group.
Thanduxolo Jindela explains why he is running a campaign to encourage more of Omotoso’s victims to come out and testify.
Azania Mosaka catches up with Sbahle Zwane's mother to hear about developments with his schooling.
Former ANCYL spokesperson and eNCA political reporter Samkele Maseko discuss who is up for the new ANCYL leadership.
IFP national spokesperson Mkhuleko Hlengwa says the party is calling for a review of these rates that are a cost to taxpayers.
![[WATCH] Sars boss confusing, evasive testimony at Nugent Commission](https://cdn.primedia.co.za/primedia-broadcasting/image/upload/fl_progressive,q_80/c_fill,g_faces,h_148,w_233/rqn1e4wuhi6pshdldfxz.jpg)
Khabazela shares some of the most popular tweets, posts, and videos on 'What's gone viral'.
Bruce Whitfield asks branding and advertising expert Andy Rice about a peculiar study that has creatives reaching for the tequila.
![[LISTEN] What to expect from the upcoming Investment Conference](https://cdn.primedia.co.za/primedia-broadcasting/image/upload/fl_progressive,q_80/c_fill,g_faces,h_68,w_68/d7zzqqd0wrjzogdpfdo8.jpg)
![[WATCH] SACC: We’re in solidarity with VBS Mutual Bank scandal victims](https://cdn.primedia.co.za/primedia-broadcasting/image/upload/c_fill,h_68,q_70,w_68/npdmlpccxe4bqxq0zaiw)
