This week, Rice critiqued a very funny, sneaky campaign in Australia by Cape Town’s Newlands Spring Brewing Co.
He gave the campaign a “hero” rating.
Newlands Spring Brewing Co recently set up a promotion of their beer in Newlands, Australia.
At first they didn’t mentioned the “Newlands” where it produces its beer is the one where Siya Kolisi leads the Springboks and Stormers.
The Australians LOVED the Capetonian beer…
Until they were told it was from Newlands… in South Africa!
Watch the hilarious ad below:
For more detail; listen to the interview in the audio below.
Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.
Recommendedby NEWSROOM AI
Advertisers traditionally warn against working with children. In this ad it works beautifully, says ad expert Andy Rice.
And, perhaps, buy insurance. The Money Show's Bruce Whitfield interviews branding and advertising expert Andy Rice.
The Money Show’s Bruce Whitfield interviews branding and advertising expert Andy Rice, who loves the new McDonald's campaign.
It doesn’t want you to stop using nicotine; it just wants you to use its IQOS vaping device to get it into your bloodstream.
"It’s been said you can’t bore people into buying your brand. Someone should’ve pointed this out to Dis-Chem," says Andy Rice.
The Money Show’s Bruce Whitfield interviews Khokhela Consulting MD Laurence Grubb.
The name Mabena has become synonymous with out of step and clumsy soldiers, and it seems one made an appearance at Parliament.
A short summary of President Cyril Ramaphosa’s third State of the Nation Address, delivered in Parliament on Thursday.
For the first time, the Imbongi was Khoi, poet Bradley Van Sitters, who ushered President Ramaphosa into the National Assembly.
You've probably never heard of Chuck Feeney. Nevertheless, he’s one of the strangest, most impactful people who has ever lived.
"The Constitution protects us, but not society. We’re delighted to be here as guests of the DA," said The Trolley Dollies.
Should you keep them "forever"? Tax expert Chris Sloane on the requirement to keep tax records available for inspection by Sars.
Khabazela shares tweets and Facebook posts that have gone viral.
The Money Show’s Bruce Whitfield interviews Simon Brown, Financial Educator at Just One Lap.