Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.
This week, Rice critiqued a very funny, sneaky campaign in Australia by Cape Town’s Newlands Spring Brewing Co.
He gave the campaign a “hero” rating.
Newlands Spring Brewing Co recently set up a promotion of their beer in Newlands, Australia.
At first they didn’t mentioned the “Newlands” where it produces its beer is the one where Siya Kolisi leads the Springboks and Stormers.
The Australians LOVED the Capetonian beer…
Until they were told it was from Newlands… in South Africa!
LOL!
Watch the hilarious ad below:
For more detail; listen to the interview in the audio below.
Click here (then “like” the page) to follow Bruce on Facebook.
Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.
Read More
Andy Rice, branding expert, on the ads that made him think, laugh or cringe.
A witty reply to a mouldy Whopper is a winner.
Andy Rice, branding and advertising expert, tells us what ads caught his fancy and which ones baffled him.
Branding expert Andy Rice focuses on an advertisement campaign that is part of an ageism backlash. This, and more, in Heroes and Zeros.
Hyundai Sonata's "smart pahk" commercial wins hands down... or should one rather say hands-free.
The Money Show’s Bruce Whitfield interviews Khokhela Consulting MD Laurence Grubb.
Popular articles
According to the Department of Health, this is an increase of 31 from the previously reported cases
Musician and television host at Republiek van Zoid Afrika says because of COVID-19people are all the same now.
Charities Aid Foundation Southern Africa CEO Gill Bates says the main concern is those organisations that are on the fringes.
World Wide Worx MD Arthur Goldstuck gives tips on what to do during an interview on Skype or something similar.
George Glynos, head of research at ETM Analytics, says the those lockdowns are likely to be extended for longer than 21 days.
Pupils are able to access the podcast lessons at anytime that is suitable for them in the comfort of their homes.
Deputy Minister Hlengiwe Mkhize spoke about how containment measures can be isolating for those who rely on the support of others.
The family says the former Jam Alley presenter passed away in her sleep.
EWN reporter Mia Lindeque says the grandmother says if there wasn't a lockdown people would have stopped the culprits.
Dispak Group has pledged 10,000 face shields to the Gauteng Health Department and another 10,000 to healthcare workers.
