But does it work?

[Watch] SA beer trolls Aussies (who love it, until they hear it’s from Newlands)

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

This week, Rice critiqued a very funny, sneaky campaign in Australia by Cape Town’s Newlands Spring Brewing Co.

He gave the campaign a “hero” rating.

Newlands Spring Brewing Co recently set up a promotion of their beer in Newlands, Australia.

At first they didn’t mentioned the “Newlands” where it produces its beer is the one where Siya Kolisi leads the Springboks and Stormers.

The Australians LOVED the Capetonian beer…

Until they were told it was from Newlands… in South Africa!

LOL!

Watch the hilarious ad below:

For more detail; listen to the interview in the audio below.

Click here (then “like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter


Recommended

by NEWSROOM AI
Read More
[WATCH] Lovely '1st for Women' TV advert makes you want to 'get out there'

[WATCH] Lovely '1st for Women' TV advert makes you want to 'get out there'

And, perhaps, buy insurance. The Money Show's Bruce Whitfield interviews branding and advertising expert Andy Rice.

Know where your food comes from? Farmers the stars of McDonald’s new ad campaign

Know where your food comes from? Farmers the stars of McDonald’s new ad campaign

The Money Show’s Bruce Whitfield interviews branding and advertising expert Andy Rice, who loves the new McDonald's campaign.

Marlboro maker Philip Morris wants you to stop smoking its cigarettes

Marlboro maker Philip Morris wants you to stop smoking its cigarettes

It doesn’t want you to stop using nicotine; it just wants you to use its IQOS vaping device to get it into your bloodstream.

Dis-Chem drives ad expert to 'Steve Hofmeyr-like assaults' on his decoder

Dis-Chem drives ad expert to 'Steve Hofmeyr-like assaults' on his decoder

"It’s been said you can’t bore people into buying your brand. Someone should’ve pointed this out to Dis-Chem," says Andy Rice.

DStv tugs at the heartstrings with its new 'Price Lock' promo

DStv tugs at the heartstrings with its new 'Price Lock' promo

A lot can happen in two years! Bruce Whitfield interviews branding expert Andy Rice about this week’s advertising “hero”.

Do crazy earnings place pressure on international cricketers to cheat?

Do crazy earnings place pressure on international cricketers to cheat?

The Money Show’s Bruce Whitfield interviews Khokhela Consulting MD Laurence Grubb.

Popular articles
Journalist explores what could go wrong with the new street cameras in Joburg

Journalist explores what could go wrong with the new street cameras in Joburg

Daily Maverick's contributor Heidi Swart says service providers that install surveillance monitors need to be responsible.

[WATCH] Mabena's lack of agility has social media in stitches, we are Mabena!

[WATCH] Mabena's lack of agility has social media in stitches, we are Mabena!

Khabazela shares tweets and Facebook posts that have gone viral.

Uber takes to the skies with Uber Air and Uber Copter

Uber takes to the skies with Uber Air and Uber Copter

Uber Air’s flying taxis are specifically designed for short trips. Bruce Whitfield interviews Stuff magazine’s Toby Shapshak.

Tips on how to handle bad sex

Tips on how to handle bad sex

Clinical sexologist Dr Eve advises how to deal with bad sex and how to properly communicate when displeased.

South Africans are getting poorer and poorer at an increasing rate

South Africans are getting poorer and poorer at an increasing rate

Bruce Whitfield interviews Mike Schussler (Economists.Co.Za), Busisiwe Radebe (Nedbank) and Edward Kieswetter (Sars).

Meet Sandile Shabalala, CEO of black-owned and controlled TymeBank

Meet Sandile Shabalala, CEO of black-owned and controlled TymeBank

TymeBank has no branches and no monthly fees. Most transactions are free. Bruce Whitfield interviews its CEO.