But does it work?

[Watch] SA beer trolls Aussies (who love it, until they hear it’s from Newlands)

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

This week, Rice critiqued a very funny, sneaky campaign in Australia by Cape Town’s Newlands Spring Brewing Co.

He gave the campaign a “hero” rating.

Newlands Spring Brewing Co recently set up a promotion of their beer in Newlands, Australia.

At first they didn’t mentioned the “Newlands” where it produces its beer is the one where Siya Kolisi leads the Springboks and Stormers.

The Australians LOVED the Capetonian beer…

Until they were told it was from Newlands… in South Africa!

LOL!

Watch the hilarious ad below:

For more detail; listen to the interview in the audio below.

Click here (then “like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter


Recommended

by NEWSROOM AI
Read More
[WATCH] Volkswagen’s new feel-good Kombi ad 'Cupcake Boss' is brilliant

[WATCH] Volkswagen’s new feel-good Kombi ad 'Cupcake Boss' is brilliant

Advertisers traditionally warn against working with children. In this ad it works beautifully, says ad expert Andy Rice.

[WATCH] Lovely '1st for Women' TV advert makes you want to 'get out there'

[WATCH] Lovely '1st for Women' TV advert makes you want to 'get out there'

And, perhaps, buy insurance. The Money Show's Bruce Whitfield interviews branding and advertising expert Andy Rice.

Know where your food comes from? Farmers the stars of McDonald’s new ad campaign

Know where your food comes from? Farmers the stars of McDonald’s new ad campaign

The Money Show’s Bruce Whitfield interviews branding and advertising expert Andy Rice, who loves the new McDonald's campaign.

Marlboro maker Philip Morris wants you to stop smoking its cigarettes

Marlboro maker Philip Morris wants you to stop smoking its cigarettes

It doesn’t want you to stop using nicotine; it just wants you to use its IQOS vaping device to get it into your bloodstream.

Dis-Chem drives ad expert to 'Steve Hofmeyr-like assaults' on his decoder

Dis-Chem drives ad expert to 'Steve Hofmeyr-like assaults' on his decoder

"It’s been said you can’t bore people into buying your brand. Someone should’ve pointed this out to Dis-Chem," says Andy Rice.

Do crazy earnings place pressure on international cricketers to cheat?

Do crazy earnings place pressure on international cricketers to cheat?

The Money Show’s Bruce Whitfield interviews Khokhela Consulting MD Laurence Grubb.

Popular articles
[WATCH] Looks like 'Mabena' found his way to Sona and Mzansi had a good chuckle

[WATCH] Looks like 'Mabena' found his way to Sona and Mzansi had a good chuckle

The name Mabena has become synonymous with out of step and clumsy soldiers, and it seems one made an appearance at Parliament.

President Ramaphosa makes 5 promises that, if kept, will radically transform SA

President Ramaphosa makes 5 promises that, if kept, will radically transform SA

A short summary of President Cyril Ramaphosa’s third State of the Nation Address, delivered in Parliament on Thursday.

[VIDEO] Mzansi moved by Khoi Nation praise singer at Sona

[VIDEO] Mzansi moved by Khoi Nation praise singer at Sona

For the first time, the Imbongi was Khoi, poet Bradley Van Sitters, who ushered President Ramaphosa into the National Assembly.

Billionaire gives away R100 billion, leaving only 0.0002% of fortune for himself

Billionaire gives away R100 billion, leaving only 0.0002% of fortune for himself

You've probably never heard of Chuck Feeney. Nevertheless, he’s one of the strangest, most impactful people who has ever lived.

'We’re the first female impersonators to walk the red carpet at Parliament'

'We’re the first female impersonators to walk the red carpet at Parliament'

"The Constitution protects us, but not society. We’re delighted to be here as guests of the DA," said The Trolley Dollies.

How long to keep tax records available for inspection in South Africa

How long to keep tax records available for inspection in South Africa

Should you keep them "forever"? Tax expert Chris Sloane on the requirement to keep tax records available for inspection by Sars.

[WATCH] A group of men load impala carcass in taxi at Kruger National Park

[WATCH] A group of men load impala carcass in taxi at Kruger National Park

Khabazela shares tweets and Facebook posts that have gone viral.

I’ve never seen anything like this! – Simon Brown on Old Mutual vs Peter Moyo

I’ve never seen anything like this! – Simon Brown on Old Mutual vs Peter Moyo

The Money Show’s Bruce Whitfield interviews Simon Brown, Financial Educator at Just One Lap.