This week, Rice critiqued a very funny, sneaky campaign in Australia by Cape Town’s Newlands Spring Brewing Co.
He gave the campaign a “hero” rating.
Newlands Spring Brewing Co recently set up a promotion of their beer in Newlands, Australia.
At first they didn’t mentioned the “Newlands” where it produces its beer is the one where the Australian cricket team this past weekend got smashed, despite tampering with the ball.
The Australians LOVED the Capetonian beer…
Until they were told it was from Newlands… in South Africa!
Watch the hilarious ad below:
For more detail; listen to the interview in the audio below.
Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.
Recommendedby NEWSROOM AI
What is the future of driving? Perhaps it’s actually driving! A Kia! Bruce Whitfield interviews advertising expert Andy Rice.
Ad expert Andy Rice gives Telkom and Sunday Times a “zero” for an ad last Sunday telling us its Mother's Day.
No amount of name changing, or logo redesign, will have any effect if the underlying product remains defective, warns Rice.
FNB gets a “zero” from Marutlulle and Co founder Sizakele Marutlulle for its new television ad.
Tesla’s finances are in dire straits. Ad expert Andy Rice (and Tesla shareholders!) doesn’t find Musk’s April Fools’ joke funny.
The Money Show’s Bruce Whitfield interviews Khokhela Consulting MD Laurence Grubb.
The chilling call Henri van Breda made to emergency services on the night his mother, father and big brother were hacked to death.
Johannesburg father, Chris says he had just come back from work when he walked in on an employee raping his 17 year old daughter.
Marli van Breda's ex took the stand in the trial of triple murder accused Henri van Breda.
Wits associate professor of economics Christopher Malikane speaks to Azania Mosaka about the term that is being bandied about.
Commission says investigation into food and agro processing companies is important because of high levels of inequality in SA.
The EFF lawyer stole the show during the state capture report court battle.
WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...
Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?