[Watch] SA beer trolls Aussies (who love it, until they hear it’s from Newlands)
This week, Rice critiqued a very funny, sneaky campaign in Australia by Cape Town’s Newlands Spring Brewing Co.
He gave the campaign a “hero” rating.
Newlands Spring Brewing Co recently set up a promotion of their beer in Newlands, Australia.
At first they didn’t mentioned the “Newlands” where it produces its beer is the one where Siya Kolisi leads the Springboks and Stormers.
The Australians LOVED the Capetonian beer…
Until they were told it was from Newlands… in South Africa!
Watch the hilarious ad below:
For more detail; listen to the interview in the audio below.
Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.
Ouch! The Money Show's Bruce Whitfield asks Andy Rice why he gives Old Mutual’s new television commercial a “zero”.Read More
People will be talking about it ‘till they’re blue in the face. The Money Show's Bruce Whitfield interviews ad expert Andy Rice.Read More
"We’ve decided to step it up," says Lynx. "With Lynx Marmite, we’re bringing the world of food into the fragrance category." LOL!Read More
Andy Rice, branding expert, chooses his favourite and least favourite ads of the week.Read More
Andy Rice on this week's great advertising campaigns - and one that caused a stir - for all the wrong reasons.Read More
Andy Rice selects his list of good, bad and irritating advertising campaigns this week.Read More
Some great examples of images and creativity to encourage social distancing.Read More
Andy Rice, marketing expert, tells us why some mass media campaigns flew and why some failed.Read More
Andy Rice, branding expert, on the ads that made him think, laugh or cringe.Read More
A witty reply to a mouldy Whopper is a winner.Read More