But does it work?

Tesla is bankrupt – Elon Musk

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

This week, Rice slammed Pretoria-born Elon Musk, whom he was praised numerous times before as a marketing genius.

Elon Musk tweeted the following:

Rice reckons the tweet is of no value.

Many shareholders were up in arms over Musk’s comments, which they see as inappropriate coming from the CEO of a publicly traded company.

Tesla’s finances are in dire straits.

Its shares fell by 5.1% on Monday, adding to a drop of about 25% in the past month.

For more detail; listen to the interview (Refilwe Moloto in for Whitfield) in the audio below.

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