Streaming issues? Report here
Refiloe Mpakanyane 1500 x 1500 2020 Refiloe Mpakanyane 1500 x 1500 2020
Weekend Breakfast with Refiloe Mpakanyane
06:00 - 10:00
volume_up
volume_mute

Up Next: 702 Music with Kenny Maistry
See full line-up
Weekend Breakfast with Refiloe Mpakanyane
06:00 - 10:00
Home
arrow_forward
Business
fiber_manual_record
Lifestyle

Meet Inga Atelier's Inga Gubeka (one of Africa’s most promising entrepreneurs)

4 April 2018 8:09 PM
Tags:
Forbes
Entrepreneurship
ShapeShifter
black entrepreneurs
design
entrepreneur
Inga Gubeka
Inga Atelier

Refilwe Moloto interviews Gubeka, a design guru Forbes reckons is one of Africa’s most promising young entrepreneurs.

I’ve got this vision… I want to become one of the biggest luxury brands to come out of Africa.

Inga Gubeka, Inga Atelier

Even if we’re making money… it frustrates me… I’m not the kind of guy that sits in the boardroom for very long… I’m a maker!

Inga Gubeka, Inga Atelier

You’ll pay, on average, about R1300 for an Inga Atelier bag… it goes up to R11 000…

Inga Gubeka, Inga Atelier

Inga Gubeka, born in the Eastern Cape and raised in Durban, always imagined himself in advertising or design.

He studied interior design at the then Durban University of Technology, and started Indalo Décor, his first entrepreneurial venture, in 2013 in Cape Town.

He used wood to make all kinds of unique products such as clutches, bags and backpacks.

In 2015 Glenfiddich named a premium single malt whisky – worth R80 000 - after Gubeka, who designed the bottle.

Gubeka left Indalo Décor, after differences in opinion he had with his partners with regards to the future direction of the company.

He then re-entered the market with his new “lifestyle brand” Inga Atelier, which makes wooden and leather bags.

Gubeka is, according to Forbes, one of Africa’s most promising young entrepreneurs.

Refilwe Moloto (in for Bruce Whitfield on The Money Show) interviewed Gubeka for the weekly “ShapeShifter” feature.

Listen to the interview in the audio below (and/or scroll down for more quotes from it).

We’re going for the malls where all the luxury brands are.

Inga Gubeka, Inga Atelier

A lot of customers… want things personalised… we don’t charge extra for it…

Inga Gubeka, Inga Atelier

We look at having about 20 employees by the end of the year.

Inga Gubeka, Inga Atelier

We’re looking at opening at the Waterfront [in Cape Town].

Inga Gubeka, Inga Atelier

In South Africa we’re still very behind when it comes to online shopping… that’s why you must balance online with offline… We have an online store, and we’re on Instagram…

Inga Gubeka, Inga Atelier

My clientele is mostly very high end… it’s people who know what they want… they tell me what they want… they want to be treated differently… they even want coffee before they spend… it’s a very experiential relationship…

Inga Gubeka, Inga Atelier

There’s a big difference between quality foot traffic and quantity foot traffic.

Inga Gubeka, Inga Atelier

As a creative, you must be in control…

Inga Gubeka, Inga Atelier

Click here (then “like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.


4 April 2018 8:09 PM
Tags:
Forbes
Entrepreneurship
ShapeShifter
black entrepreneurs
design
entrepreneur
Inga Gubeka
Inga Atelier

More from ShapeShifter

Humility and grit - Lessons from entrepreneur who bought first business for R1

17 February 2021 8:41 PM

Tech entrepreneur Kirsty Bisset started her business journey as a result of a challenge on The Money Show in 2012.

Share this:
Read More arrow_forward

Picked the wrong job? There's a company that pays you to quit if you're unhappy

22 October 2020 7:06 PM

'If you're happy at work it rubs off on your colleagues and clients' says Gideon Galloway, CEO of King Price Insurance.

Share this:
Read More arrow_forward

Shopping for a home loan? This bond originator pays you back up to R25,000

15 October 2020 7:15 PM

'Self-service' allows clients to benefit from taking full control of the process says MortgageMarket founder Tim Akinnusi.

Share this:
Read More arrow_forward

Amplats boss passionate about making a difference (and the smell of explosives)

27 August 2020 7:18 PM

'The pandemic is an opportunity for innovation'. Natascha Viljoen shares her life story and beliefs on The Money Show.

Share this:
Read More arrow_forward

Together we are solving diabetes, one human at a time - online coaching platform

20 August 2020 7:07 PM

Personalised one-on-one healthcare is the answer to the problems diabetics face says Guidepost CEO, Graham Rowe.

Share this:
Read More arrow_forward

SA needs 'the Madiba compassion' more than ever now, says Afrika Tikkun CEO

5 August 2020 8:54 PM

Marc Lubner on the NGO's programmes for young South Africans and how working with Nelson Mandela inspired his life's work.

Share this:
Read More arrow_forward

'My single most important aim is for load shedding to disappear from face of SA'

30 July 2020 6:20 PM

The Money Show's Bruce Whitfield interviews Eskom interim chair and Health Ombud, Prof. Malegapuru Makgoba.

Share this:
Read More arrow_forward

Missing Image Placeholder

Shapeshifter: Springbok-turned-businessman, Bryan Habana

3 June 2020 8:18 PM

Former Springbok Bryan Habana about where he is at this point of his career.

Share this:
Read More arrow_forward

Gloria Serobe (Solidarity Fund) is one of SA's most important people right now

29 April 2020 8:32 PM

The Money Show’s Bruce Whitfield interviews Solidarity Fund Chairperson Gloria Serobe.

Share this:
Read More arrow_forward

Digital banks have started thriving

25 March 2020 8:33 PM

Technological advancements have made it possible for new banks to operate and flourish.

Share this:
Read More arrow_forward