But does it work?

[Watch] FNB markets personal loans to broke, 'suddenly engaged' people

For a country with such a low savings rate… Nothing about that ad solves a real problem…

Sizakele Marutlulle, Marutlulle and Co

Every week The Money Show’s Bruce Whitfield asks a branding and advertising expert to share with him the week’s advertising “heroes” and “zeroes”.

This week, Sizakele Marutlulle (CEO and Founder at Marutlulle and Co) critiqued a new television advert for FNB personal loans.

She gave it “zero”.

Watch FNB’s “suddenly engaged” personal loan ad below:

For Marutlulle’s critique of the ad, listen to the interview in the audio below.

Click here (then “like” the page) to follow Bruce on Facebook.

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