ShapeShifter, Evergreen Content

Proudly South African Sxollie cider is winning awards, conquering the world

South Africa is the fifth largest apple exporter, globally… our apples are perfect for making ciders…

Karol Ostaszewski, Sxollie

We call ourselves Sxollie for a reaon! We’re here to hustle!

Karol Ostaszewski, Sxollie

I find South Africa a very tough place to do business… I’ve been here for four years… It took me 18 months to secure a liquor licence; in Australia it took me six weeks… [He then names example after example of how tough it is to run a small business, compared to other markets he knows].

Karol Ostaszewski, Sxollie

Karol Ostaszewski founded Sxollie cider in 2014 with his wife, Karol, who formerly owned a cider business in Australia.

Sxollie cider is made from the best apples from Elgin in the Western Cape, and fermented with Champagne yeasts.

Ostaszewski has bagged numerous international awards for Sxollie.

Besides South Africa, you can also find Sxollie in the United States, United Kingdom and Singapore.

People say I like drinking. That’s wrong. I love drinking.

Karol Ostaszewski, Sxollie

The Money Show’s Bruce Whitfield interviewed Ostaszewski for his weekly “ShapeShifter” feature.

Listen to the interview in the audio below (and/or scroll down for more quotes from it).

Of every 10 beers sold, you’ll sell one cider… We need to work on cider to be the main drink of choice…

Karol Ostaszewski, Sxollie

We’re trying to be the ‘New World’ of cider…

Karol Ostaszewski, Sxollie

We export so many apples to the UK… All the top retailers are selling South African apples...

Karol Ostaszewski, Sxollie

We don’t own orchids, but we own our recipe that I’ve developed over 10 years… [it is] the ultimate cider recipe…

Karol Ostaszewski, Sxollie

It became a no-brainer when we considered the cost of production in South Africa.

Karol Ostaszewski, Sxollie

Consistency [in taste] is not what we’re trying to achieve… There’s a subtle difference between each cider…

Karol Ostaszewski, Sxollie

The UK cannot grow apples! There’s not enough sunshine! It’s bleak out there!

Karol Ostaszewski, Sxollie

We do, on average, about 10 000 litres a month... roughly about 10% of that is consumed in South Africa…

Karol Ostaszewski, Sxollie

Consumers in the UK understand quality, and are prepared to pay for it.

Karol Ostaszewski, Sxollie

We turnover a nice little profit…

Karol Ostaszewski, Sxollie

The challenges in South Africa tend to be around our price-point, because Savannah is half the price…

Karol Ostaszewski, Sxollie

The growth in cider in South Africa is disappointing… We’re protecting our business by going overseas…

Karol Ostaszewski, Sxollie

Click here (then “like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter


Recommended

by NEWSROOM AI
Read More
Love gin? Meet Lucy Beard, co-owner of Cape Town’s first artisanal distillery

Love gin? Meet Lucy Beard, co-owner of Cape Town’s first artisanal distillery

She quit law, and London... Now she's the co-owner of Hope on Hopkins. The Money Show’s Bruce Whitfield interviews Beard.

Great coffee, but at what cost? How Jonathan Robinson aims to end exploitation…

Great coffee, but at what cost? How Jonathan Robinson aims to end exploitation…

Arabile Gumede interviews the founder of Bean There Coffee Company, South Africa's first roaster of certified fair trade coffee.

Beat sleep with caffeinated chocolate (best thing since caffeine and chocolate)

Beat sleep with caffeinated chocolate (best thing since caffeine and chocolate)

The Money Show’s Bruce Whitfield interviews Zang Chocolate cofounders Jethro Braun and Brett Horwitz.

Meet movers and shakers of the whisky industry (incl a Johnnie Walker supplier)

Meet movers and shakers of the whisky industry (incl a Johnnie Walker supplier)

The Money Show’s Bruce Whitfield interviews key industry players Donald Colville, Shauna Jennens and David Roussier.

Meet Solly Kramer, Chairperson of 3rd-gen family business Norman Goodfellows

Meet Solly Kramer, Chairperson of 3rd-gen family business Norman Goodfellows

The Money Show’s Bruce Whitfield interviews Norman Goodfellows CEO Solly Kramer for his weekly “ShapeShifter” feature.

Meet marketing guru Yossi Schwartz (learn why he’s leaving it all… for whisky)

Meet marketing guru Yossi Schwartz (learn why he’s leaving it all… for whisky)

The Money Show’s Bruce Whitfield interviews Y&R SA Chairperson Yossi Schwartz.

Popular articles
Idols judge Unathi Nkayi gets intimate - opens up about money, beliefs about it

Idols judge Unathi Nkayi gets intimate - opens up about money, beliefs about it

The Money Show’s Bruce Whitfield interviews Nkayi about her attitude to money (hopes and fears, successes and failures, etc.).

VBS gave Zuma R8.5m before any security was provided for loan - News 24 journo

VBS gave Zuma R8.5m before any security was provided for loan - News 24 journo

News 24 investigative journalist Kyle Cowan reports that Zuma was granted the loan despite the fact that he could not afford it.

'The VhaVenda King is very pained by what happened to VBS and people's money'

'The VhaVenda King is very pained by what happened to VBS and people's money'

The VhaVenda King's spokesperson Mathivha Makonde says the King is calling on authorities to help him correct the wrong.

Journos provide fresh insights into the latest on state capture inquiry

Journos provide fresh insights into the latest on state capture inquiry

Journalists Karyn Maughan and Erin Bates provide insights into the state capture inquiry.

It seems that the media is pushing a certain agenda with VBS  - caller

It seems that the media is pushing a certain agenda with VBS - caller

Callers continue to share their thoughts on the VBS Bank Heist with host Sizwe Mpofu- Walsh.

C-section births have nearly double since 2000 - study

C-section births have nearly double since 2000 - study

Professor Justus Hofmeyr says there are a number of reasons why the number of c-sections has doubled.