South Africa is the fifth largest apple exporter, globally… our apples are perfect for making ciders…— Karol Ostaszewski, Sxollie
We call ourselves Sxollie for a reaon! We’re here to hustle!— Karol Ostaszewski, Sxollie
I find South Africa a very tough place to do business… I’ve been here for four years… It took me 18 months to secure a liquor licence; in Australia it took me six weeks… [He then names example after example of how tough it is to run a small business, compared to other markets he knows].— Karol Ostaszewski, Sxollie
Karol Ostaszewski founded Sxollie cider in 2014 with his wife, Karol, who formerly owned a cider business in Australia.
Sxollie cider is made from the best apples from Elgin in the Western Cape, and fermented with Champagne yeasts.
Ostaszewski has bagged numerous international awards for Sxollie.
Besides South Africa, you can also find Sxollie in the United States, United Kingdom and Singapore.
People say I like drinking. That’s wrong. I love drinking.— Karol Ostaszewski, Sxollie
Listen to the interview in the audio below (and/or scroll down for more quotes from it).
Of every 10 beers sold, you’ll sell one cider… We need to work on cider to be the main drink of choice…— Karol Ostaszewski, Sxollie
We’re trying to be the ‘New World’ of cider…— Karol Ostaszewski, Sxollie
We export so many apples to the UK… All the top retailers are selling South African apples...— Karol Ostaszewski, Sxollie
We don’t own orchids, but we own our recipe that I’ve developed over 10 years… [it is] the ultimate cider recipe…— Karol Ostaszewski, Sxollie
It became a no-brainer when we considered the cost of production in South Africa.— Karol Ostaszewski, Sxollie
Consistency [in taste] is not what we’re trying to achieve… There’s a subtle difference between each cider…— Karol Ostaszewski, Sxollie
The UK cannot grow apples! There’s not enough sunshine! It’s bleak out there!— Karol Ostaszewski, Sxollie
We do, on average, about 10 000 litres a month... roughly about 10% of that is consumed in South Africa…— Karol Ostaszewski, Sxollie
Consumers in the UK understand quality, and are prepared to pay for it.— Karol Ostaszewski, Sxollie
We turnover a nice little profit…— Karol Ostaszewski, Sxollie
The challenges in South Africa tend to be around our price-point, because Savannah is half the price…— Karol Ostaszewski, Sxollie
The growth in cider in South Africa is disappointing… We’re protecting our business by going overseas…— Karol Ostaszewski, Sxollie
Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.
Recommendedby NEWSROOM AI
She quit law, and London... Now she's the co-owner of Hope on Hopkins. The Money Show’s Bruce Whitfield interviews Beard.
Arabile Gumede interviews the founder of Bean There Coffee Company, South Africa's first roaster of certified fair trade coffee.
The Money Show’s Bruce Whitfield interviews Zang Chocolate cofounders Jethro Braun and Brett Horwitz.
The Money Show’s Bruce Whitfield interviews key industry players Donald Colville, Shauna Jennens and David Roussier.
The Money Show’s Bruce Whitfield interviews Norman Goodfellows CEO Solly Kramer for his weekly “ShapeShifter” feature.
The Money Show’s Bruce Whitfield interviews Y&R SA Chairperson Yossi Schwartz.
The department said the numbers did not indicate a reduction in the number of infections.
The Motsepe family announced details of the donation on Saturday. Several hundred million rand will be available 'immediately'.
Parenting expert Nikki Bush kicks off a four-part series on becoming a hero to your children during the Covid-19 lockdown.
JP Smith says Capetonians were largely cooperative on Day One of lockdown, but there were pockets of 'massive' non-compliance.
Sama chair Dr Angelique Coetzee expands on the crisis facing hospitals and clinics because of a shortage of protective gear.
The ratings agency cited weak growth and a decline in fiscal strength as its main reasons for the downgrade.
The department also confirmed that the number of coronavirus cases now stood at 1,170.
Members of the COVID-19 national command council are updating the nation on the coronavirus lockdown situation.
Eyewitness News reporters Edwin Ntshidi and Theto Mahlakoana give updates on situations in the two areas.
The party released a statement on Friday confirming the news.