ShapeShifter, Evergreen Content

Proudly South African Sxollie cider is winning awards, conquering the world

South Africa is the fifth largest apple exporter, globally… our apples are perfect for making ciders…

Karol Ostaszewski, Sxollie

We call ourselves Sxollie for a reaon! We’re here to hustle!

Karol Ostaszewski, Sxollie

I find South Africa a very tough place to do business… I’ve been here for four years… It took me 18 months to secure a liquor licence; in Australia it took me six weeks… [He then names example after example of how tough it is to run a small business, compared to other markets he knows].

Karol Ostaszewski, Sxollie

Karol Ostaszewski founded Sxollie cider in 2014 with his wife, Karol, who formerly owned a cider business in Australia.

Sxollie cider is made from the best apples from Elgin in the Western Cape, and fermented with Champagne yeasts.

Ostaszewski has bagged numerous international awards for Sxollie.

Besides South Africa, you can also find Sxollie in the United States, United Kingdom and Singapore.

People say I like drinking. That’s wrong. I love drinking.

Karol Ostaszewski, Sxollie

The Money Show’s Bruce Whitfield interviewed Ostaszewski for his weekly “ShapeShifter” feature.

Listen to the interview in the audio below (and/or scroll down for more quotes from it).

Of every 10 beers sold, you’ll sell one cider… We need to work on cider to be the main drink of choice…

Karol Ostaszewski, Sxollie

We’re trying to be the ‘New World’ of cider…

Karol Ostaszewski, Sxollie

We export so many apples to the UK… All the top retailers are selling South African apples...

Karol Ostaszewski, Sxollie

We don’t own orchids, but we own our recipe that I’ve developed over 10 years… [it is] the ultimate cider recipe…

Karol Ostaszewski, Sxollie

It became a no-brainer when we considered the cost of production in South Africa.

Karol Ostaszewski, Sxollie

Consistency [in taste] is not what we’re trying to achieve… There’s a subtle difference between each cider…

Karol Ostaszewski, Sxollie

The UK cannot grow apples! There’s not enough sunshine! It’s bleak out there!

Karol Ostaszewski, Sxollie

We do, on average, about 10 000 litres a month... roughly about 10% of that is consumed in South Africa…

Karol Ostaszewski, Sxollie

Consumers in the UK understand quality, and are prepared to pay for it.

Karol Ostaszewski, Sxollie

We turnover a nice little profit…

Karol Ostaszewski, Sxollie

The challenges in South Africa tend to be around our price-point, because Savannah is half the price…

Karol Ostaszewski, Sxollie

The growth in cider in South Africa is disappointing… We’re protecting our business by going overseas…

Karol Ostaszewski, Sxollie

Click here (then “like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter


Recommended

by NEWSROOM AI
Read More
Love gin? Meet Lucy Beard, co-owner of Cape Town’s first artisanal distillery

Love gin? Meet Lucy Beard, co-owner of Cape Town’s first artisanal distillery

She quit law, and London... Now she's the co-owner of Hope on Hopkins. The Money Show’s Bruce Whitfield interviews Beard.

Great coffee, but at what cost? How Jonathan Robinson aims to end exploitation…

Great coffee, but at what cost? How Jonathan Robinson aims to end exploitation…

Arabile Gumede interviews the founder of Bean There Coffee Company, South Africa's first roaster of certified fair trade coffee.

Beat sleep with caffeinated chocolate (best thing since caffeine and chocolate)

Beat sleep with caffeinated chocolate (best thing since caffeine and chocolate)

The Money Show’s Bruce Whitfield interviews Zang Chocolate cofounders Jethro Braun and Brett Horwitz.

Meet movers and shakers of the whisky industry (incl a Johnnie Walker supplier)

Meet movers and shakers of the whisky industry (incl a Johnnie Walker supplier)

The Money Show’s Bruce Whitfield interviews key industry players Donald Colville, Shauna Jennens and David Roussier.

Meet Solly Kramer, Chairperson of 3rd-gen family business Norman Goodfellows

Meet Solly Kramer, Chairperson of 3rd-gen family business Norman Goodfellows

The Money Show’s Bruce Whitfield interviews Norman Goodfellows CEO Solly Kramer for his weekly “ShapeShifter” feature.

Meet marketing guru Yossi Schwartz (learn why he’s leaving it all… for whisky)

Meet marketing guru Yossi Schwartz (learn why he’s leaving it all… for whisky)

The Money Show’s Bruce Whitfield interviews Y&R SA Chairperson Yossi Schwartz.

Popular articles
COVID-19 cases in South Africa reach 1,187

COVID-19 cases in South Africa reach 1,187

The department said the numbers did not indicate a reduction in the number of infections.

[VIDEO] Motsepe family and associates pledge R1bn for fight against Covid-19

[VIDEO] Motsepe family and associates pledge R1bn for fight against Covid-19

The Motsepe family announced details of the donation on Saturday. Several hundred million rand will be available 'immediately'.

Lockdown Blues: How to create fun for your kids using basic home supplies

Lockdown Blues: How to create fun for your kids using basic home supplies

Parenting expert Nikki Bush kicks off a four-part series on becoming a hero to your children during the Covid-19 lockdown.

'CT needs neighbourhood watches authorised to help enforce lockdown compliance'

'CT needs neighbourhood watches authorised to help enforce lockdown compliance'

JP Smith says Capetonians were largely cooperative on Day One of lockdown, but there were pockets of 'massive' non-compliance.

'SANDF organising to fetch masks in China for SA medical personnel'

'SANDF organising to fetch masks in China for SA medical personnel'

Sama chair Dr Angelique Coetzee expands on the crisis facing hospitals and clinics because of a shortage of protective gear.

Moody's drops SA's credit rating to junk

Moody's drops SA's credit rating to junk

The ratings agency cited weak growth and a decline in fiscal strength as its main reasons for the downgrade.

Health Dept revises COVID-19 death toll down to 1

Health Dept revises COVID-19 death toll down to 1

The department also confirmed that the number of coronavirus cases now stood at 1,170.

Cele: Lockdown of SA a success

Cele: Lockdown of SA a success

Members of the COVID-19 national command council are updating the nation on the coronavirus lockdown situation.

[LOCKDOWN] Police close shops in Hillbrow, services in Zandspruit 'depressing'

[LOCKDOWN] Police close shops in Hillbrow, services in Zandspruit 'depressing'

Eyewitness News reporters Edwin Ntshidi and Theto Mahlakoana give updates on situations in the two areas.

ACDP leader Kenneth Meshoe and MP Steve Swart test positive for Covid-19

ACDP leader Kenneth Meshoe and MP Steve Swart test positive for Covid-19

The party released a statement on Friday confirming the news.