Africa Connected with Standard Bank

It’s ironic, but nobody really drinks coffee in Côte d'Ivoire

Renowned broadcaster Lee Kasumba is crisscrossing Africa to explore the Continent’s many opportunities and endless growth potential.

Click here to follow her journey, and for trusted insights into Africa’s markets, infrastructure, business environment, prospects and people.

The Money Show’s Bruce Whitfield interviewed Kasumba, who is in Côte d'Ivoire.

She spoke about her beginners’ luck when playing Africa’s oldest board game.

Kasumba touched on why South Africa has not yet signed a free trade agreement that has Côte d'Ivoire salivating, and the challenges faced by small businesses (such as the 18% VAT rate).

Finally, she discussed the lack of coffee culture, despite it being Côte d'Ivoire's second largest export commodity.

Listen to the interview in the audio below (and/or scroll down for quotes from it).

I actually won the first round!

Lee Kasumba

The game can last two days… it seems more intense than chess!

Lee Kasumba

This is the ironic thing; there are only two specialised coffee shops in Abidjan… In Côte d'Ivoire people don’t have a culture for drinking good coffee… Nobody really drinks coffee in Côte d'Ivoire… The price for a [small cup of] good cappuccino is around R56…

Lee Kasumba

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