You've heard of Baby Boomers, Millenials, Gen Z.
Now Generation Alpha is becoming a growing and lucrative consumer market.
2018 saw the first group of millennials’ children enter the primary school system. These children are expected to be the wealthiest, most highly-educated and technologically-connected group to date.
Collectively, their spending power is huge. Coined by sociologist Mark McCrindle, the term Generation Alpha applies to children born between 2011 and 2025 According to McCrindle, an estimated 2.5 million alphas are born globally every week.
Trend Spotter and Research Assistant at Flux Trends Khumo Theko spoke to Azania Mosaka and said most of these children are born with an online footprint before they even know what that means.
If you look at celebrity parents who have started Instagram accounts, like in South Africa you have children like Kairo Forbes who has 143 000 followers and what this is bringing upon is the concept of instakids who are instagram influencers.— Khumo Theko, Trend Spotter and Research Assistant at Flux Trends
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