Standard Bank has sent pan-African broadcaster Lee Kasumba up the Continent to uncover the potential of its markets as a part of the Africa Connected project
The local fashion industry in Côte d'Ivoire growing rapidly according to host of Africa State of Mind Lee Kasumba.
Kasumba is visiting the city of Abidjan this week to explore economic opportunities.
From ready-to-wear gear to fashionable prints, Kasumba spoke to famous designer Nackissa to find out more about the country's fashion trends.
The local fashion industry is growing quite a lot. They have an annual fashion week which has been going on for over 8 years. One of the designers that has come for, not just fashion week, but another fashion showcase is South African designer David Tlale who is quite celebrated here.— Lee Kasumba, host of Africa State of Mind
Nackissa is a young designer who also has her own boutique. She gave us insight with regards to local people in Côte d'Ivoire who have a love for wearing their own designers. It wasn't really the trend before.— Lee Kasumba, Radio and TV presenter
You have a lot more ready to wear fashion versus people wanting to have things custom made with the Ankara fabric. She also spoke about a print that is used called Batik print that is unique to the Côte d'Ivoire region.— Lee Kasumba, Radio and TV presenter
Click on the link below to listen to find out more about this and the country's agriculture sector: