With the news that local designer Laduma Ngxokolo is taking legal action against Zara for 'copying' his designs, one brand expert says it's not the first time the clothing giant has borrowed ideas for their fashion line.
Chairman at Brand Africa and Brand Africa Finance Thebe Ikalafeng says Zara has built a reputation on the back of other hardworking designers around the world.
The fashion giant is accused of stealing Ngxokolo's MaXhosa designs.
Zara is just a problem child in the fashion world.— Thebe Ikalafeng, Chairman at Brand Africa and Brand Africa Finance
Zara has had problems with Louis Vuitton, problems with Chanel and everybody, they get sued everyday.— Thebe Ikalafeng, Chairman at Brand Africa and Brand Africa Finance
Ikalafeng says the idea behind design ownership is that who ever comes up with it registers it and owns the design.
For instance with the MaXhosa, he created the concept/idea, he extracted it from the Xhosa culture and has built a narrative of how he arrived at that idea.— Thebe Ikalafeng, Chairman at Brand Africa and Brand Africa Finance
Here is what social media had to say about the whole matter
I’m so shook! 😳🤭😦— marang setshwaelo (@marangdream) April 23, 2018
Zara straight up jacked MaXhosa’s signature patterns.... like... COPY AND PASTE!! Bathong - WHO DOES THAT????
I am really not sure what Laduma’s case is based on. His patterns are not his but traditional Xhosa patterns and some Mexican geomatric patterns.— Sentletse (@Sentletse) April 25, 2018
Maxhosa jersey Mexican pattern pic.twitter.com/cKGkUhPEsA
Listen to why others says is Ngxokolo's idea