Bacon knows my name. It calls me from the fridge!— Bruce Whitfield
It’s a purist, old-fashioned approach… no one is as obsessed with whole foods as we are!— Wayne Kaminsky, FitChef
You place your order online… People love simplicity… We have a two to eight working day delay… We ship everything in frozen food trucks…— Wayne Kaminsky, FitChef
FitChef founder Wayne Kaminsky ran, swam and did bodybuilding.
He even practiced hard-core Bikram yoga.
Yet, he remained overweight and not in great health.
In 2012 he tried out for MasterChef, which led to the launch of FitChef after realising that all good diets fail for the same reason:
We will always eat what is most convenient. If you don’t have healthy ready-to-eat meals in your fridge – and at work – you will fail.
What if your fridge and freezer was filled with really tasty, healthy food that took less effort to prepare than a sandwich, he wondered?
And so FitChef was born…
Listen to the interview in the audio below (and/or scroll down for more quotes from it).
A friend of mine said, ‘If only you could lose five kilograms, you’d look great!’— Wayne Kaminsky, FitChef
Food is more than food.— Wayne Kaminsky, FitChef
You’ve got to think of food first, but we don’t have the time.— Wayne Kaminsky, FitChef
We’ve got 70 people now…— Wayne Kaminsky, FitChef
…It’s a complex business…— Wayne Kaminsky, FitChef
We own as much as possible…— Wayne Kaminsky, FitChef
How many customers sign up for recurring orders? We have people who have been with us for four years…— Wayne Kaminsky, FitChef
It was incredibly hard [to set up the business]… It was a case of ‘think smart’, ‘try and find partners’… we could not scale big enough…— Wayne Kaminsky, FitChef
Enjoy The Money Show, but miss it sometimes?
Get the best bits emailed to you daily, right after it ends:
Get the 10 most-read articles of the week from Bruce Whitfield’s The Money Show, emailed to you every Friday morning:
Recommendedby NEWSROOM AI
Bruce Whitfield interviews Warren Ingram, a Personal Financial Advisor and Executive Director at Galileo Capital.
The Money Show’s Bruce Whitfield interviews Marais, a quantum biology researcher with dreams to live on Mars.
Eskom has so much debt it threatens to break South Africa. Bruce Whitfield interviews Dr Adrian Saville of Cannon Asset Managers.
The Money Show’s Bruce Whitfield interviews Abel Sithole, Principal Executive Officer at the GEPF, Africa’s largest pension fund.
Psychiatrist Renata Schoeman has tips and tricks to help you cope without blowing a fuse.
It’s now the most downloaded IOS app and 2nd most downloaded Android app in SA. Bruce Whitfield interviews co-founder Dan Wells.
Azania sat down with founder of the Rera Language School, Matsobane Sexwale ahead of International Mother Language Day.
Two banks took a decision to close down Bosasa's bank accounts forcing the company to go under voluntary liquidation.
Vumatel is deploying 15 000 CCTV security cameras over the next five years to make Joburg's streets safer.
702/CapeTalk's listeners weigh in on the proposed regulations by the IAAF in support of Caster Semenya.
The Money Show’s Bruce Whitfield interviews Stephen Larkin, CEO at Africa New Energies.