ShapeShifter, Evergreen Content

How to lose weight and get healthy without doing much at all

Bacon knows my name. It calls me from the fridge!

Bruce Whitfield

It’s a purist, old-fashioned approach… no one is as obsessed with whole foods as we are!

Wayne Kaminsky, FitChef

You place your order online… People love simplicity… We have a two to eight working day delay… We ship everything in frozen food trucks…

Wayne Kaminsky, FitChef

FitChef founder Wayne Kaminsky ran, swam and did bodybuilding.

He even practiced hard-core Bikram yoga.

Yet, he remained overweight and not in great health.

In 2012 he tried out for MasterChef, which led to the launch of FitChef after realising that all good diets fail for the same reason:

We will always eat what is most convenient. If you don’t have healthy ready-to-eat meals in your fridge – and at work – you will fail.

What if your fridge and freezer was filled with really tasty, healthy food that took less effort to prepare than a sandwich, he wondered?

You’ll succeed!

And so FitChef was born…

The Money Show’s Bruce Whitfield interviewed Kaminsky for his weekly “ShapeShifter” feature.

Listen to the interview in the audio below (and/or scroll down for more quotes from it).

A friend of mine said, ‘If only you could lose five kilograms, you’d look great!’

Wayne Kaminsky, FitChef

Food is more than food.

Wayne Kaminsky, FitChef

You’ve got to think of food first, but we don’t have the time.

Wayne Kaminsky, FitChef

We’ve got 70 people now…

Wayne Kaminsky, FitChef

…It’s a complex business…

Wayne Kaminsky, FitChef

We own as much as possible…

Wayne Kaminsky, FitChef

How many customers sign up for recurring orders? We have people who have been with us for four years…

Wayne Kaminsky, FitChef

It was incredibly hard [to set up the business]… It was a case of ‘think smart’, ‘try and find partners’… we could not scale big enough…

Wayne Kaminsky, FitChef

Enjoy The Money Show, but miss it sometimes?

Get the best bits emailed to you daily, right after it ends:

Subscribe to our mailing list

* indicates required

Get the 10 most-read articles of the week from Bruce Whitfield’s The Money Show, emailed to you every Friday morning:

Subscribe to our Business Wrap Newsletter


Recommended

by NEWSROOM AI
Read More
Do you have farming equipment, wool, sewing machines or material to donate?

Do you have farming equipment, wool, sewing machines or material to donate?

Sibayeni Small Business Incubation Centre needs help to help 36 small businesses grow.

Zande provides credit via phone to spazas in the form of the goods they sell

Zande provides credit via phone to spazas in the form of the goods they sell

Bruce Whitfield interviews Siya Ntutela of Zande, a platform that allows small retailers to apply for credit and make payments.

President Cyril Ramaphosa wants to make coding compulsory in public schools

President Cyril Ramaphosa wants to make coding compulsory in public schools

The President indicated he supports making a new mandatory subject to teach kids to code.

Tiger Brands faces lawsuit after 216 died allegedly from eating its polony

Tiger Brands faces lawsuit after 216 died allegedly from eating its polony

The company will fight the lawsuit. The Money Show's Bruce Whitfield interviews attorney Richard Spoor who will handle the case.

Clicks is coining it as broke consumers keep spending on beauty

Clicks is coining it as broke consumers keep spending on beauty

The Money Show’s Bruce Whitfield interviews Vikesh Ramsunder, CEO at Clicks Group.

Bidvest Wits coach and 3-time PSL winner Gavin Hunt opens up about money

Bidvest Wits coach and 3-time PSL winner Gavin Hunt opens up about money

The Money Show’s Bruce Whitfield interviews Hunt about his attitude to money (hopes and fears, successes and failures, etc.).

Popular articles
'If we give Ramaphosa a proper mandate, he will be able to execute'

'If we give Ramaphosa a proper mandate, he will be able to execute'

UJ International relations scholar Oscar Van Heerden urges the electorate to cast their vote for the ANC.

[WATCH] Oil riggers rescue pooch 200 kms out to sea

[WATCH] Oil riggers rescue pooch 200 kms out to sea

The workers in the Gulf of Thailand spotted the exhausted dog clinging to the pipes of the rig and managed to pull her to safety.

'Removing Ramaphosa now as ANC president would be a challenge'

'Removing Ramaphosa now as ANC president would be a challenge'

Professor Steven Friedman says no ANC president has ever been removed between conferences.

[WATCH] JMPD's Wayne Minnaar sets the record straight on the hot cross bun

[WATCH] JMPD's Wayne Minnaar sets the record straight on the hot cross bun

Azania Mosaka joins the social media craze and takes a breathalyser after eating a hot cross burn.

 What you should know before replacing a tyre

What you should know before replacing a tyre

Brent Lindeque took to social media earlier this month with a lengthy account of his experience at a Tyger Wheel & Tyre branch.

Sam Smith cancels remaining Cape Town concerts

Sam Smith cancels remaining Cape Town concerts

British singer, Sam Smith's fans in Cape Town where left disappointed after his concert was cut short due to voice strain.

Caller gives Ramaphosa a new name: Dimakatso

Caller gives Ramaphosa a new name: Dimakatso

Listeners weigh in on the president's forever 'shocked' response to situations.

[WATCH] Can eating hot cross buns leave you in trouble with the law?

[WATCH] Can eating hot cross buns leave you in trouble with the law?

Khabazela shares tweets and Facebook posts that have gone viral.

'I just messed up one line, why is it news?' Darren responds to anthem backlash

'I just messed up one line, why is it news?' Darren responds to anthem backlash

Eusebius McKaiser speaks to Kurt Darren about forgetting the South African anthem's lyrics.