How workers can prosper through the Fair Trade brand
The Fair Trade concept and movement is born out of good intentions to protect the "little man" producing commonly used goods at abusively low prices.
The aim is to recognise those workers, improve their working conditions, and pay them a fair rate for the labour.
It is particularly needed in Africa where the abuse of workers often goes unreported and unseen.
Africa Melane chats to Fair Trade's Sandra Ndlovu o find out how Fair Trade is working, and if it is making a difference in the lives of this continent's workers.
She explains that Fair Trade is an ethical certification label.
We work on farms with the farmers and farm workers. The term that we use though, is 'producers'.Sandra Ndlovu, Fair Trade
Meaning all those who work the land.
Our goal is for producers to enjoy sustainable and secure livelihoods, but also to fulfill their potential and assist them in making decisions about their futures themselves.Sandra Ndlovu, Fair Trade
Take a listen to more about the Fair Trade label and make sure you support it by buying products like coffee, chocolate and wine that support the brand:
This article first appeared on CapeTalk : How workers can prosper through the Fair Trade brand
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