Africa Connected with Standard Bank

Yenko puts an end to Ghana's taxi tensions

On a mission for Standard Bank’s Africa Connected, Lee Kasumba takes a drive with Yenko Taxi’s Kusum Appiah to gain insight into how the on-demand taxi service is putting an end to conflict between Uber and metered taxi drivers.

It’s hard to believe – but, in the first few weeks after its launch, Yenko – the local response to Uber – had been downloaded over 10 000 times with 800 drivers in its network. That’s a significant number, considering that the marketing budget was nothing to brag about.

On its way to becoming Ghana’s first choice for public transport, Yenko offers local taxi drivers the opportunity to earn as much as Uber drivers, giving them the same advantage that Uber currently has in the market.

We try to preserve the local taxi industry by putting them on a levelled playing field with Uber.

Kusum Appiah, Chief Executive Officer at Yenko Taxi

Similarly to Uber’s business model, Yenko enables customers to check the price before boarding a 'Yenko' taxi – putting an end to haggling over prices and, offering Ghanaians a safer alternative to meter taxis.

Because our fares are calculated on the platform based on time and distance – it’s a fair price.

Kusum Appiah, Chief Executive Officer at Yenko Taxi

Whilst Appiah works on scaling the business within Ghana, he believes that there is great potential for the business to succeed in other countries in Africa, in a way that other companies with private cars cannot.

We are looking to take this business Pan-African.

Kusum Appiah, Chief Executive Officer at Yenko Taxi

Click here to access the Africa Connected portal or click below to watch Lee's full interview with Yenko Taxi's Kusum Appiah...


Recommended

by NEWSROOM AI
Read More
Nollywood, exporting culture to the world

Nollywood, exporting culture to the world

Lee Kasumba's last stop in Port Harcourt for Africa Connected was to a movie set like few others!

Big on palm oil? Make your way to Port Harcourt

Big on palm oil? Make your way to Port Harcourt

Pan-African journalist, Lee Kasumba is on a fact-finding mission in Port Harcourt, Nigeria for Standard Bank's Africa Connected.

'Hospitable' Nigeria ready to make investors feel at home

'Hospitable' Nigeria ready to make investors feel at home

While in Port Harcourt, Africa Connected's Lee Kasumba met with Professor Steve Azaiki, coordinator of National Think Tank Nigeria.

Nigeria is oil. But it's also agriculture and, of course, Nollywood

Nigeria is oil. But it's also agriculture and, of course, Nollywood

Bruce Whitfield asks Lee Kasumba (Africa Connected) to recap her visit to Port Harcourt in Nigeria’s oil-rich Rivers State.

SA partnership holds the key to Port Harcourt's success

SA partnership holds the key to Port Harcourt's success

Pan-African journalist, Lee Kasumba is on a fact-finding mission in Port Harcourt, Nigeria for Standard Bank's Africa Connected.

Nigeria, moving the continent forward through trade

Nigeria, moving the continent forward through trade

In anticipation of her trip for Africa Connected, Lee Kasumba discovers how Nigeria is moving the continent forward through trade.

Popular articles
Cyclists brought the heat as they tackled the 2018 Telkom 947 Cycle Challenge

Cyclists brought the heat as they tackled the 2018 Telkom 947 Cycle Challenge

The annual Telkom 947 Cycle Challenge showcased pure heart as 24 000 riders took to the streets to tackle the 95km route which has been ‘flipped’ for the first time.

I didn't grow up accepting that my race made me inferior  - Akin Omotoso, actor

I didn't grow up accepting that my race made me inferior - Akin Omotoso, actor

In the profile interview, actor and film director Akin Omotoso shares some personal experiences of his upbringing, and chats about moving from Nigeria to South Africa during Apartheid.

I broke my cell & deactivated my account after I saw Gigaba's vid - Coconut Kelz

I broke my cell & deactivated my account after I saw Gigaba's vid - Coconut Kelz

In the Current Affairs segment, satirical comedian Coconut Kelz chats about the real reason behind Malusi Gigaba's resignation.

[LISTEN] Is Gqom really music? Callers share their views

[LISTEN] Is Gqom really music? Callers share their views

Callers on the open line discuss class appropriation by musicians and music genres.

Gift of the Givers' Dr Imtiaz Sooliman – angel amongst men – talks about money

Gift of the Givers' Dr Imtiaz Sooliman – angel amongst men – talks about money

"I have no desire for clothes. I have no desire for holidays. I have no desire for outings. All I see is the suffering of people…"

[WATCH] Iceland’s Christmas advert banned- for being too political

[WATCH] Iceland’s Christmas advert banned- for being too political

Khabazela shares tweets and Facebook posts that have gone viral.

[LISTEN] 'I won a car but I'm too young to drive!' - Paxton on life after Idols

[LISTEN] 'I won a car but I'm too young to drive!' - Paxton on life after Idols

Idols winner Paxton Fielies chats to Sara-Jayne King about her debut album, This Is Me.

Who is Advocate Tembeka Ngcukaitobi?

Who is Advocate Tembeka Ngcukaitobi?

The EFF lawyer stole the show during the state capture report court battle.