'Consumers should dump brands that pester you with unsolicited automated calls'

Consumers are inundated daily with text messages on their phones with offers to buy insurance and other services.

There has been an increase in annoying automated voice recordings offering the same thing.

Do these methods actually work, have you responded to this, is it legal, and how do you block this from happening.

READ: Does selling stuff over the phone (i.e. telemarketing) work?

CEO of the company Clickatell that helps businesses connect with their customers through messaging systems, Pieter De Villiers, said the real culprit is branding trying to convert the consumer.

If you go back to the Privacy Protection Act, it is illegal for these companies to gain access to your data and do an automated call in the first place.

Pieter De Villier, CEO of Clickatell

He adds that they are using AI and robotics to do it on a mass scale, fuels the fire.

He says one needs to take a step back and ask why are companies willfully ignoring the legislation, in particular, the Privacy Protection Act in this case.

The consumer of today should not have to wait for legislation to protect them. What happened with [Cambridge] Analitica in the UK, should be a resemblance for consumers to be able to offload themselves of brands that abuse them.

Pieter De Villier, CEO of Clickatell

If companies call you and have been unsolicited calling you, you have the right to walk away from that brand.

Pieter De Villier, CEO of Clickatell

He says one should not have to wait for the Protection of Private Information Act (POPI) to come into practice.

He says unsolicited calls are more serious than just the nuisance factor but can lead to information being used for identity theft.

Listen below to the full interview:


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