American performer Donald Glover, who goes by the rapper/singer alter ego Childish Gambino has sparked some controversy by setting the internet ablaze with his latest track This is America.
The song has people talking about the political and societal issues in the US like gun violence, prevailing racism, and how the entertainment industry is being used to distract people from the truth.
Mail and Guardian Arts writer Zaza Hlalethwa chats about her initial reaction to the music video, and points out some powerful scenes in the video.
I’ve had mixed responses about the music video says Hlalethwa. She adds that people have called out Childish for focusing on black-on-black violence.
As soon as I saw him (Childish Gambino) remove the gun from his back pocket to shoot that innocent man – that’s when I was like oh okay!— Zaza Hlalethwa, Mail and Guardian Arts writer
Hlalethwa says that the music video is for people of colour. The video shows how our violence is implicit in the violence that’s currently happening.
In the song, Childish says that he’s also at fault as a rapper in responding to the violence that’s happening in America says Hlalethwa.
He (Childish Gambino) hasn't said anything. He actually refuses to address why he choose to do this.— Zaza Hlalethwa, Mail and Guardian Arts writer
Click on the link below to hear Hlalethwa’s response in a South African context…