Capitec Bank has SA’s strongest brand (based on satisfaction, reputation, etc.)

(Also read: MTN is South Africa’s most valuable brand -- followed by Vodacom and a rising FNB)

Capitec Bank’s brand – though not the most valuable - is South Africa’s "strongest".

This is according to Brand Finance’s South African Top 50 Brands.

It’s rating of Capitec Bank's brand as South Africa’s strongest is based on marketing investment, familiarity, loyalty, staff satisfaction and corporate reputation.

(Enjoy The Money Show, but miss it sometimes? Click here to get the best bits emailed to you daily, right after it ends.)

These are the five most valuable brands in South Africa:

  • MTN (R44.2 billion)

  • Vodacom (R27.5 billion)

  • FNB (R19.4 billion)

  • Absa (R18.9 billion)

  • Standard Bank (R18.5 billion)

The Money Show’s Bruce Whitfield interviewed Brand Finance South Africa Director Jeremy Sampson.

For more detail; listen to the interview in the audio below (and/or scroll down for quotes from it).

The Gupta effect… this isn’t just a local thing, it’s international… We’ve had Steinhoff… a bit of a vintage year…

Jeremy Sampson, Brand Finance South Africa

Capitec Bank is a wonderful success story… just in the last 12 months they’ve added 1.2 million customers…

Jeremy Sampson, Brand Finance South Africa

The South African public loves Capitec Bank! They’re moving to it in droves… their integrity, simplicity and the fact that they are cheap resonates with people…

Jeremy Sampson, Brand Finance South Africa

FNB has been very powerful… they have tremendous momentum… sentiment is, generally, warm…

Jeremy Sampson, Brand Finance South Africa

Get the 10 most-read articles of the week from Bruce Whitfield’s The Money Show, emailed to you every Friday morning:

Subscribe to our Business Wrap Newsletter


Recommended

by NEWSROOM AI
Read More
Capitec Bank now the largest bank in South Africa by far, survey finds

Capitec Bank now the largest bank in South Africa by far, survey finds

The once-tiny bank is big. Very, very big, according to data from the 2017 Publisher Audience Measurement Survey (PAMS).

Capitec Bank had the most satisfied customers (for the 5th year running) in 2017

Capitec Bank had the most satisfied customers (for the 5th year running) in 2017

It’s rapidly gaining market share and remains South Africa’s most loved bank, by far.

[Explainer] Here’s what just happened to Capitec Bank…

[Explainer] Here’s what just happened to Capitec Bank…

The Money Show’s Bruce Whitfield interviews veteran stockbroker David Shapiro.

South Africans love Capitec Bank! The rest? Not so much…

South Africans love Capitec Bank! The rest? Not so much…

It’s the third year in a row that Capitec Bank came out tops, according to the latest BrandsEye’s SA Banking Sentiment Index.

Capitec Bank named ‘best bank in the world’ (for 2nd year running!)

Capitec Bank named ‘best bank in the world’ (for 2nd year running!)

South Africa’s most affordable bank is still the best in the world, according to international banking advisory group Lafferty.

Popular articles
'Ramaphosa wants to find ways to force pension fund managers to invest in SOEs'

'Ramaphosa wants to find ways to force pension fund managers to invest in SOEs'

Daily Maverick associate editor at Scorpio Sikonathi Mantshantsha takes a look at the week's financial news.

[WATCH] Here's the purported ANC letter Maimane revealed during Ramaphosa's Q&A

[WATCH] Here's the purported ANC letter Maimane revealed during Ramaphosa's Q&A

The 2014 letter on an ANC letterhead signed by then TG Zweli Mkhize thanks Bosasa's Gavin Watson for a 3 million party donation.

Blueberry production – and employment - skyrockets to all-time high

Blueberry production – and employment - skyrockets to all-time high

In 2014, 1000 people had blueberry jobs. By 2023 it could be 26 000. Bruce Whitfield interviews the industry's Sean Tager.

[WATCH] Man records every treadmill run over 8 months... and shows weight loss

[WATCH] Man records every treadmill run over 8 months... and shows weight loss

Khabazela shares tweets and Facebook posts that have gone viral.

Standard Bank says comedy of errors with bond applicant 'a once off'

Standard Bank says comedy of errors with bond applicant 'a once off'

Only when consumer journalist Wendy Knowler chased Standard Bank did they admit wrongdoing that cost a client R41 000.

SA’s richest woman opens up about being a refugee and becoming a billionaire

SA’s richest woman opens up about being a refugee and becoming a billionaire

Magda Wierzycka – Sygnia’s renegade CEO – on her attitude toward money (hopes and fears, successes and failures, etc.).

Former EFF MP: 'I didn't know where the money came from until it was leaked'

Former EFF MP: 'I didn't know where the money came from until it was leaked'

EFF member Tebogo Mokwele and Small Business Development Minister Khumbudzo Ntshavheni respond to leaked CR17 bank statements.

[WATCH] Father and daughter dance-off changes tune when she starts twerking

[WATCH] Father and daughter dance-off changes tune when she starts twerking

Khabazela shares tweets and Facebook posts that have gone viral.