But does it work?, Evergreen Content

New Kia Stinger ad is awesome (just like Korean cars in general)

What is the future of driving? Perhaps it’s actually driving...! It’s a very confident, brave and successful piece of advertising…

Andy Rice

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

This week, Rice critiqued an advert for the Kia Stinger:

What is the future of driving? Perhaps it’s actually driving!

He gave the ad a “hero” rating.

Rice also discussed how Korean car brands are making waves.

For more detail; listen to the interview in the audio below (and/or scroll down for more quotes from it).

Samsung described the reason for its success as going from a manufacturer to being a marketer…

Andy Rice

Hyundai and Kia have dramatically risen up…

Andy Rice

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