#SmashTheLabel: Popular beer brand loses its label for a good cause

From the 9th of June, a local beer will be label-free.

Castel Lager has started a campaign to deal with being labelled in the country.

The brand says it hopes to eradicate the labels that divide us as a country, from homosexuality, xenophobia, social class and race.

We learnt that young South Africans prefer nothing more than a country united in which everyone can thrive and be at peace.

Vaughan Croeser, Castle Lager Brand Director

One of the biggest barriers that block this unity is the labels and stereotypes... those misconceptions that people place on each other.

Vaughan Croeser, Castle Lager Brand Director

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