#SmashTheLabel: Popular beer brand loses its label for a good cause
From the 9th of June, a local beer will be label-free.
Castel Lager has started a campaign to deal with being labelled in the country.
The brand says it hopes to eradicate the labels that divide us as a country, from homosexuality, xenophobia, social class and race.
In light of recent events, we’ve decided to lose our label* in solidarity with all those who are unfairly and callously labeled on a daily basis. This small act is a pledge that Castle Lager will work towards eradicating the labels that divide us. #SmashTheLabel #AshwinWillemse pic.twitter.com/k3y17cUxdQ— CastleLagerSA (@CastleLagerSA) May 21, 2018
We learnt that young South Africans prefer nothing more than a country united in which everyone can thrive and be at peace.Vaughan Croeser, Castle Lager Brand Director
One of the biggest barriers that block this unity is the labels and stereotypes... those misconceptions that people place on each other.Vaughan Croeser, Castle Lager Brand Director
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