'Local companies too ignorant to realise how politically aware the public is'

Starbucks closed more than 8,000 of its stores around the US on Tuesday so that its 175,000 employees can receive racial-bias training, in response to a recent episode of racial discrimination.

In April, police arrested two African-American men who were waiting for a third person to join them at a Philadelphia Starbucks, were allegedly asked to leave by a Starbucks employee, who then called the police reporting that they were “refusing to make a purchase or leave.”

Criticising the likes of Spur, H&M and Rodizio Brazilian Restaurant, Joanne Joseph says local companies are too ignorant to realise how socially, politically and environmentally aware the buying public has become.

Companies that demonstrate publicly that they have a conscience, or no conscience rather, will see the consequences in their bottom line.

Joanne Joseph, Host of 702's Afternoon Drive

I am prepared to admit it may just be a public relations exercise but we have to give them the benefit of the doubt.

Joanne Joseph, Host of 702's Afternoon Drive

You would think the phones of diversity experts like Terry Oakley-Smith would be ringing off the hook here in our country given the value they could add to local brands that need to make their way back from scandals involving discrimination, or their ability to educate retailers to prevent that from happening.

Joanne Joseph, Host of 702's Afternoon Drive

Sadly that is not the case, it is usually only when they see their profits dwindling, that they develop a conscience and often then it is a little too late.

Joanne Joseph, Host of 702's Afternoon Drive

Click on the link below to listen to the audio version...


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