The next time you buy airtime, data or electricity, wouldn't if feel good to know you're helping someone else?
Now you can, thanks to a social innovation platform, Virtual Goods.
As the name suggests, the platform sells virtual goods, but each time you buy someone - a charity or organisation benefits, at no extra cost to you.
Whenever a product is purchased, a portion goes to a charitable organisation of the buyers choice.— Alton Fisher, founder/director Virtual Good
So what kind of organisation can you help?
Fisher says it's possible to donate to schools, religious organisation, neighbourhood watch groups etc.
There's also a bonus for users who encourage other people to the site, they're rewarded for spreading the word about the site.
So exactly does it work?
If you purchase R100 of airtime, as Virtual Good we get a rebate of three percent. One percent of our profit is directed to the charity, the company retains one percent to keep operations going and the other one percent would go to the referral structure - in other words if you referred someone and they purchased you would get half a percent and the person who introduced you would get half a percent.— Alton Fischer, founder/director Virtual Good
Find out how to buy electricity and airtime from Virtual Good:
This article first appeared on CapeTalk : How about doing some 'Virtual Good' the next time you buy airtime?