Creativity was definitely the answer when Adidas came up with their World Cup advert, with this ad being described as ‘the best ad they’ve ever done’ - according to many who have watched it.
Inspire a new wave. Shape your own reality. Unite what’s divided. Join us. Take the mic and create the answer.— Adidas
This time around, they didn’t only keep who featured in it to soccer players. It features just about 60 different soccer players, baseball players and musicians, including the likes of Lionel Messi, David Beckham, Kehlani, A$ap Ferg, Jose Mourhino, Justin Turner, Mo Salah and Pharrell Williams - to name a few.
Make some noise!— Stormzy
These are the first 3 words said by Stormzy at the beginning of the new advert, and people are truly doing just that for it. The ad is currently sitting on 663 325 views (as of the 6th of June 2018).
The advert takes us in between being backstage with all the creatives and being on the main stage, throughout the ad. There's a caged football match - with amazing football visuals - on the main stage and we see Jose Mourinho and David Beckham (who tells us he misses that, referring to the game, whilst holding the new Adidas Predator in this hand backstage.
Watch the latest film from adidas, featuring the world’s most influential Creators across sport, including: the best footballers in the world – Leo Messi, Mo Salah, Paul Pogba, Gabriel Jesus, Roberto Firmino, Javier Hernandez, Dele Alli, Bernardo Silva, Mesut Ozil, Luis Suarez, Jesse Lingard, David De Gea, Lindsey Horan, Florencia Galarza, Ellyse Perry (also a cricketer); sports celebrities David Beckham, Zinedine Zidane, Mourinho, and Karlie Kloss; superstar Lu Han; NFL hero Von Miller; tennis champion Caroline Wozniacki; NBA star Damian Lillard; baseballers Aaron Judge and Justin Turner; the best street footballers and freestylers: Billy Wongrove (F2), Jeremy Lynch (F2), Caitlyn Schrepfer, Melody Donchet (S3), Hani (S3), Trafalgar (S3), Sean Garnier (S3), Jack Downer (Tango), Jeremy Kikeba (Tango), Naoui Ahamada (Tango), Simo Jephte (Tango), Scott Penders; all of them MC’d by Pharrell Williams, A$AP Ferg, Eason Chan, Stormzy and Kehlani.
Adidas is known not only for their awesome sports gear but also for their incredible and exhilarating adverts and this one is no different.
It's definitely one of our favourites - if not our favourite. Will it be yours? Watch it below and you decide!
The title track: 1000 – N.E.R.D. and Future
Here are a few online reactions:
Messi, Pogba, Zidane, A$ap Ferg, Mourinho, Zidane, Firmino, Salah, Hernandez, Jesus, Alli, Suarez, Lingard, de Gea, Silva, Beckham, Ozil, Pharell and many more all in one ad. #Adidas went all out for this one. @FIFAWorldCup fever has kicked in hard. #Russia2018— SQiniseko🔵 (@SQ_Myeza) June 5, 2018
Probably the best Adidas Ad I've seen in my life https://t.co/W2wBGPanu8— иσѕιкε (@nnwigene) June 5, 2018
Bruh @adidas ads be the best. Combining all stars from various sports 🙏 even got artistes in them.— 🐎 (@iamsam_90) June 5, 2018
Adidas’ ad game is at an all-time high— Plantain Papi (@Brunskie_77) June 5, 2018
This article first appeared on 947 : Adidas releases new 'Create the Answer' ad and it's spectacular!