But does it work?

Budweiser is America. But once every 4 years it's 'The World'

Feel it!

It’s here!

And can you believe it’s been eight years?

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

This week, Rice got on the World Cup bandwagon.

Rice discussed "Budweiser", ruler of world soccer (at least every four years).

He also discussed some of the other brands at the World Cup - do their sponsorships work?

For more detail; listen to the interview in the audio below.

Enjoy The Money Show, but miss it sometimes?

Get the best bits emailed to you daily, right after it ends:

Subscribe to our mailing list

* indicates required

Recommended

by NEWSROOM AI

702 welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the 702 community a safe and welcoming space for all.

702 reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

702 is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
[Watch] SA beer trolls Aussies (who love it, until they hear it’s from Newlands)

[Watch] SA beer trolls Aussies (who love it, until they hear it’s from Newlands)

The people at Newlands Spring Brewing Co are legends, says ad expert Andy Rice, for their epic trolling/campaign in Australia.

Ad expert on Carling Black Label's #NoExcuse campaign to end women abuse

Ad expert on Carling Black Label's #NoExcuse campaign to end women abuse

The link between alcohol abuse and gender based violence is clear. Andy Rice likes Carling Black Label’s #NoExcuse campaign.

Jack Daniel's has the best Christmas advert ever

Jack Daniel's has the best Christmas advert ever

Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

Budweiser campaign tries to woo SA hearts and minds (and thirsty throats)

Budweiser campaign tries to woo SA hearts and minds (and thirsty throats)

Ad guru Andy Rice loves the new Budweiser campaign. The one by Kulula.com? Not so much…

SAB completely nails it with this new TV ad

SAB completely nails it with this new TV ad

The Money Show’s Bruce Whitfield interviews branding and advertising expert Andy Rice.

Does this ad work? Stella Artois is 'reassuringly expensive'…

Does this ad work? Stella Artois is 'reassuringly expensive'…

Some believe Stella Artois’s “reassuringly expensive” is the best payoff line ever. Ford's “man at braai”, however, fails.

Popular articles
Why the PAC wants South Africa renamed Azania

Why the PAC wants South Africa renamed Azania

Pan Africanist Congress's Narius Moloto explains why it supports the name Azania, a word which he says has Arabic origins.

Is the lovable Winnie The Pooh a boy or girl?

Is the lovable Winnie The Pooh a boy or girl?

A trending Twitter debate has left social media users arguing over whether Winnie the Pooh is a girl or boy.

UPDATE: Chilling WhatsApp from Marli van Breda's ex-boyfriend read out in court

UPDATE: Chilling WhatsApp from Marli van Breda's ex-boyfriend read out in court

Marli van Breda's ex took the stand in the trial of triple murder accused Henri van Breda.

Douw Steyn is one of Africa’s richest (yet you may not have heard of him)

Douw Steyn is one of Africa’s richest (yet you may not have heard of him)

Bruce Whitfield interviews Forbes Africa's Chris Bishop to find out more about this lesser known South African billionaire.

3 easy questions could bag you R2000!

3 easy questions could bag you R2000!

WIN R2000! But only if you can prove you're a whiz of the MTN Biz Quiz by answering the following three questions...

Blesserfinder: Matching you with a sugar daddy near you

Blesserfinder: Matching you with a sugar daddy near you

Is social trend Blesserfinder, where girls are allegedly matching up with rich 'benefactors' in exchange for sex, a real thing?