But does it work?

Budweiser is America. But once every 4 years it's 'The World'

Feel it!

It’s here!

And can you believe it’s been eight years?

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

This week, Rice got on the World Cup bandwagon.

Rice discussed "Budweiser", ruler of world soccer (at least every four years).

He also discussed some of the other brands at the World Cup - do their sponsorships work?

For more detail; listen to the interview in the audio below.

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