How much money is Fifa likely to make? Lots! And Russia? Not so much...

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It’s here!

The first match (Russia vs Saudi Arabia) of the 2018 Fifa World Cup takes place on Thursday at 5:00pm.

Is Fifa going to earn as much in Russia as it has at previous World Cups?

How relevant is Fifa after all its scandals?

The Money Show’s Bruce Whitfield interviewed the University of San Francisco’s Michael Goldman.

Goldman is an Associate Professor at the university’ Sport Management Program.

Listen to the interview in the audio below (and/or scroll down for quotes from it).

If you look at Fifa’s income statement… sponsorships are somewhat down… but overall Fifa is hitting its $6 billion revenue target…

Michael Goldman, University of San Francisco

Ten of the cities [in 2026] will be American. Four will be split between Canada and Mexico…

Michael Goldman, University of San Francisco

Teams get $8 million just to start the first game…

Michael Goldman, University of San Francisco

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