Africa Connected with Standard Bank
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Ethiopia: The Cradle of Culture invites you!

Travelling through Ethiopia for Standard Bank’s Africa Connected, renowned broadcaster Lee Kasumba sits down with Dr Shiferaw Teklemariam, the Ethiopian Ambassador to South Africa to discuss the country’s untapped tourism potential.

A paradise waiting to be discovered – Ethiopia boasts with a kaleidoscope of colourful culture, a wealth of UNESCO-recognised world heritages attractions and, a reputation for being one of the world's most welcoming countries amongst tourists.

Ethiopia is the land of origins.

Dr. Shiferaw Teklemariam, The Ethiopian Ambassador to South Africa

Known as the cradle of humanity, ancient Ethiopia’s enchanting past stretches back to before recorded time.

Home to most of the world’s human ancestors, Ethiopia is the birthplace of the famous hominid "Lucy" whose dusty skeletal remains were found scattered within an archaeological site in Hadar.

We are the real, proper ancestors of the global population.

Dr. Shiferaw Teklemariam, The Ethiopian Ambassador to South Africa

Unlike other colonised African countries, Ethiopia’s perception of power shifted after the Emperor’s defeat – during which the British retaliated by looting national treasures during an expedition in 1868. In its courage, the country managed to evade British colonisation and remain independent.

The nation as a whole has a serious… psychological fit to withstand against any kind of aggression and repression.

Dr. Shiferaw Teklemariam, The Ethiopian Ambassador to South Africa

In its efforts to boost the country’s tourism sector, the Ethiopia government is making great strides in developing its economy and, positioning itself as one of Africa's top destinations.

Click here to access the Africa Connected portal or click below to watch Lee's full interview with Dr. Teklemariam...


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