Africa Connected with Standard Bank
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How Ethiopia's top femtrepreneur is paving the way for African women

Pan-African journalist, Lee Kasumba is on a fact-finding mission for Standard Bank’s Africa Connected to gain insight into Ethiopia’s business environment.

She sits down with the President of Ethiopian Women Exporters Association, Hadia Mohamed Gondji – a female business innovator who is pioneering in all of Ethiopia’s male-dominated business sectors – to discuss the Ethiopia’s potential and the role of women in business.

Although her name is associated with success in arenas such as exports, horticulture and transportation – as a woman, Gondji has had her fair share of bureaucratic challenges on her journey to the top.

Those days… women were not accepted in business.

Hadia Mohamed Gondji, President of Ethiopian Women Exporters Association

Returning to a liberated Ethiopia after starting her first cargo transportation business in Kenya, she became the first person to register a private transportation business during the transitional government’s efforts to privatise public transport.

It was not really easy… whenever I’d go there, they say – is it your husband?

Hadia Mohamed Gondji, President of Ethiopian Women Exporters Association

A woman with many titles under her belt – Gondji is challenging the status quo and using her position to actively promote women in business by offering training in exports and farming, free of charge. Under her leadership, Ethiopia has seen a dramatic rise in female farmers, with a staggering 73% of women working on coffee plantations today.

Click here to access the Africa Connected portal or click below to watch Lee's full interview...


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